
On Bath & Body Works' Candle Day, shoppers can purchase 3-wick candles for a discounted price of $9.95, with some sources stating that the price can be as low as $8.21 with the use of coupons. This is a significant discount from the regular price of $26.95 to $29.95. The annual event, which has been held since 2015, typically takes place on the first Friday of December and lasts for three days, with early access for loyalty members. Shoppers can purchase up to 24 candles per transaction, both in-store and online.
| Characteristics | Values |
|---|---|
| Date | First Friday of December |
| Price | $9.95 |
| Discount | 62% |
| Number of candles | Limit of 24 per shopper |
| Scents | Over 100 |
| Types | 3-wick and single-wick |
| Early access | Bath & Body Works Rewards members |
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What You'll Learn

In-store vs. online shopping
One advantage of in-store shopping on Candle Day is the ability to smell the various candle fragrances before making a purchase. While online shopping offers convenience and the ability to compare prices quickly, being in the store allows customers to experience the product more tangibly. This is especially important for scented products, as individuals have unique scent preferences. In-store shopping also offers immediate gratification, as customers can take their purchases home the same day, rather than waiting for delivery.
On the other hand, online shopping on Candle Day provides customers with a more relaxed and convenient experience. Shoppers can avoid the crowds and long lines often associated with in-store sales. This is particularly beneficial for those who prefer a more relaxed shopping environment or have limited time. Online shopping also offers a wider reach, allowing customers from various locations to take advantage of the deals without having to travel to a physical store.
Another advantage of online shopping on Candle Day is the ability to use promo codes and coupons. While in-store shoppers can also use coupons, online shoppers can easily compare prices across different websites and take advantage of exclusive online deals. Additionally, online shopping allows customers to quickly check the availability of specific candles, rather than searching through shelves in a physical store.
However, in-store shopping on Candle Day has its own perks. Customers can take advantage of early access to the sale by joining the Bath & Body Works loyalty program. This provides an advantage over online shoppers who may have to wait for certain fragrances to restock due to high demand. In-store shopping also offers a more interactive experience, with some stores hosting events and activities to engage customers during Candle Day.
Ultimately, the decision between in-store and online shopping on Candle Day depends on individual preferences. Both options offer unique advantages, and many customers may choose to take advantage of both channels to maximize their shopping experience. Whether it's the convenience of online shopping or the tangibility of in-store experiences, customers can look forward to significant savings on their favourite 3-wick candles during Bath & Body Works' Candle Day.
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Candle Day exclusives
Candle Day is an annual event hosted by Bath & Body Works, offering the lowest prices of the year on 3-wick candles. The event has grown in duration from a single day to a 3-day event, usually commencing on the first Friday of December. In 2024, Candle Day took place on the second Friday of December, extending from the 6th to the 8th.
Exclusive Scents
Candle Day isn't just about the discounts; it's also about the exclusive fragrances. In 2024, Bath & Body Works offered over 140 exclusive fragrances, with more than 50 new candles arriving just for the event. These included limited-edition candles created in collaboration with Netflix and Shondaland, such as the Diamond of the Season.
Price
The regular price of a Bath & Body Works candle is around $26.95 to $29.95. On Candle Day, these 3-wick candles are available for just $9.95 each, a significant discount. Some sources even speculated that with the use of coupons, the price could drop to $8.21.
Availability
Candle Day deals are available both in-store and online, with a limit of 24 candles per shopper. In 2024, early access was provided to loyalty members on Friday, with the sale continuing through the weekend for all customers.
Strategies
Due to the high demand and potential for sold-out fragrances, some shoppers opt to utilise coupons and discounts before Candle Day to secure their desired candles. However, Candle Day remains the best time to purchase Bath & Body Works candles, even compared to Black Friday deals.
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Price comparison to previous years
The price of candles on Candle Day varies each year. In 2024, Bath & Body Works offered all of their 3-wick candles at a discounted price of USD 9.95, down from their regular price of USD 26.95 to USD 29.95. This represented a significant discount, with some sources claiming a reduction of up to 62%. Additionally, shoppers could purchase two single-wick candles for USD 20.
Prior to the 2024 sale, there was speculation that the price of candles on Candle Day would be USD 10.95, or potentially USD 11.95. Some customers also discussed using coupons to further reduce the price of candles. For example, one customer mentioned using a 25% off coupon, which brought the price of the candles down to USD 8.21 each.
In 2023, the sale was also held over three days, with all 3-wick candles priced at USD 9.95. This was a decrease from the regular price of USD 26.95. In 2022, the sale was held on Friday, December 2, but the candle prices are not mentioned.
While the exact dates of the 2025 sale have not been announced, it is expected to begin on Friday, December 5, 2025, for Bath & Body Works Rewards members.
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The best time to shop
If you're looking for the best time to shop for candles, mark your calendars for Bath & Body Works' Annual Candle Day. This highly anticipated event offers the lowest prices of the year on their 3-wick candles, making it the perfect opportunity to stock up on your favourite scented candles.
Candle Day has typically occurred on the first Friday of December since 2020, extending from a single-day event to a 3-day celebration. In 2024, it took place from Friday, December 6 to Sunday, December 8, with early access on the first day for loyalty members.
On Candle Day, you can expect to find all 3-wick candles, including exclusive fragrances, priced at a discounted rate. In recent years, this has been $9.95 per candle, a significant reduction from their regular price of $26.95 to $29.95. With over 100 different scents to choose from, it's no wonder that Candle Day has a cult following, with shoppers lining up outside stores to take advantage of these incredible deals.
To make the most of Candle Day, consider joining Bath & Body Works' loyalty program to gain early access to the sale. This is especially important if you're hoping to purchase popular or limited-edition fragrances, as these tend to sell out quickly. In addition, keep an eye out for exclusive Candle Day scents that are only available during this sale.
So, if you're a candle enthusiast, mark your calendars for the first Friday of December and get ready to shop till you drop! With its low prices, wide variety of fragrances, and exclusive offerings, Bath & Body Works' Annual Candle Day is the ultimate shopping event for candle lovers.
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The limit on the number of candles per shopper
Bath & Body Works' Annual Candle Day is a highly anticipated event for candle enthusiasts and shoppers. With significant discounts on their 3-wick candles, it's no surprise that the event draws large crowds and long lines. To ensure a fair and enjoyable shopping experience for everyone, Bath & Body Works has implemented a limit on the number of candles each shopper can purchase.
During Candle Day, the limit per shopper is set at 24 candles. This limit applies regardless of whether you're shopping in-store or online. The restriction is in place for a couple of important reasons. Firstly, it prevents individuals from clearing out the store's entire stock before others have a chance to shop. By setting a limit, Bath & Body Works ensures that more customers can take advantage of the special deals and that a wider range of people can participate in the event.
Additionally, the limit of 24 candles provides shoppers with a reasonable guideline for their purchases. It encourages shoppers to consider their needs and preferences without going overboard. With dozens of different scents available, including exclusive fragrances released specifically for Candle Day, shoppers have a vast array of options to choose from. By capping the number at 24, Bath & Body Works helps customers make informed decisions and avoid excessive purchases that could lead to waste.
The limit also helps manage inventory and expectations. With a clear understanding of the maximum number of candles each shopper can purchase, Bath & Body Works can better anticipate demand and ensure they have sufficient stock to meet customer needs. This limit also prevents shoppers from facing disappointment due to unexpected stockouts or long lines caused by unlimited purchasing.
While the limit of 24 candles per shopper is generally well-received, some enthusiastic candle lovers might wish for more. However, it's important to remember that Candle Day is an annual event, and the exclusive fragrances and significant discounts make it a highly anticipated occasion. By setting a reasonable limit, Bath & Body Works ensures that the event remains special and enjoyable for all participants, creating a positive and memorable shopping experience.
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Frequently asked questions
On Candle Day, Bath and Body Works 3-wick candles are priced at $9.95 each, a significant discount from their regular price of $26.95 to $29.95.
Yes, in addition to the discounted 3-wick candles, shoppers can also mix and match single-wick candles for 2 for $20.
You can shop in-store, online, or via the Bath and Body Works mobile app.











































