Tyler Brooks
In 2020, Gwyneth Paltrow's lifestyle brand Goop released a candle called This Smells Like My Vagina, retailing at $75. The candle was created in collaboration with perfumer Douglas Little, the founder of Heretic Parfum. Paltrow described the candle's scent as a funny, gorgeous, sexy and beautifully unexpected mix of geranium, citrusy bergamot, and cedar absolutes juxtaposed with damask rose and ambrette seed. The candle received mixed reviews, with some praising its scent and others criticising Paltrow's brand for its controversial marketing. The candle has since been discontinued but remains a topic of fascination and controversy.
| Characteristics | Values |
|---|---|
| Name | This Smells Like My Vagina |
| Scent | Geranium, citrusy bergamot, cedar, Damask rose, ambrette seed, orange blossoms, white musk |
| Weight | 10.5 oz |
| Wick | Single |
| Wax colour | White |
| Container | Black ceramic vessel |
| Price | $75 |
| Other products in the range | This Smells Like My Orgasm, This Smells Like My Prenup |
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What You'll Learn
The candle's packaging
The candle, named 'This Smells Like My Vagina', is packaged in a flower-y box. Inside, the candle is housed in a sleek black ceramic vessel. The candle is white with a single, thick wick in the centre. The front of the candle features a label with the scent name and company name. This label can be easily removed.
The candle is available in two sizes: a standard 10.5-ounce candle and a 2-ounce travel-sized 'mini' version. The larger candle is priced at $75, while the smaller candle is sold as part of a gift set.
The candle was created in collaboration with Heretic Parfum, with its founder, Douglas Little, co-creating the scent with Paltrow. The candle is vegan and non-toxic, made from a soy base. The candle is described as having a "seductive, unexpectedly delightful infamous scent".
The packaging of the candle is sleek and chic, reflecting the punk rock and subversive nature of the candle's concept. The black and white colour scheme is simple yet sophisticated, while the easily removable label adds an element of customisation. The travel-sized candle also reflects a focus on portability and convenience, allowing customers to take the scent with them wherever they go.
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The candle's scent
The candle, named "This Smells Like My Vagina", has been described as having a "funny, gorgeous, sexy and beautifully unexpected scent". It is a mix of geranium, citrusy bergamot, cedar, damask rose, and ambrette seed. The candle is a collaboration between Paltrow's lifestyle brand Goop and perfumer Douglas Little of Heretic Parfum. The candle is intended to be body-positive and to de-stigmatize the vagina.
The scent has been described as moderately strong, with a good throw. It is said to fill a room with its fragrance without being overpowering. One reviewer described the scent as "tart, sultry, and sophisticated".
The candle comes in a sleek black ceramic vessel with a single wick. The packaging is described as "flower-y". The candle is 10.5 ounces and is priced at $75. A smaller, 2-ounce version is also available for travel.
Paltrow has since released additional candles in collaboration with Heretic Parfum, including "This Smells Like My Orgasm" and "This Smells Like My Prenup".
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The candle's performance
The candle, named 'This Smells Like My Vagina', was created in collaboration with Heretic Parfum founder Douglas Little. It is a mix of geranium, citrusy bergamot, cedar absolutes, Damask rose, and ambrette seed. The candle's scent has been described as "funny, gorgeous, sexy and beautifully unexpected".
The candle's packaging and presentation are also notable. It comes in a sleek black ceramic vessel with a single thick wick. The box is described as "flowery". The candle's label can be easily removed, although one reviewer noted a minor issue with the label application.
The candle has been controversial and received backlash, with some questioning Paltrow's involvement and the authenticity of the scent. However, it has also been a commercial success, selling out instantly and generating significant revenue. It has sparked discussions about women's sexuality and body-positivity, with Paltrow defending the product as a "punk rock" idea.
Following the success of 'This Smells Like My Vagina', Paltrow released two more candles in collaboration with Heretic Parfum: 'This Smells Like My Orgasm' and 'This Smells Like My Prenup'. The former is described as having a "mouthwatering mélange" of pink grapefruit, cassis berries, neroli, and Turkish rose absolute.
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Gwyneth Paltrow's involvement
In 2020, Paltrow collaborated with Heretic Parfum founder and perfumer Douglas Little to create the candle, which retailed for $75. The collaboration came about when Paltrow and Little were experimenting with different scents. During this process, Paltrow smelled one particular scent and exclaimed, "Oh, that smells like... you know," to which Little jokingly suggested they make a candle out of it. Despite initially thinking Little was kidding, Paltrow kept the idea in mind and eventually decided to create the candle, seeing it as a way to challenge societal shame around women's sexuality.
The candle, named "This Smells Like My Vagina," sold out instantly and generated a lot of buzz online. Paltrow has since defended the candle against criticism, stating that it is meant to be a body-positive concept that celebrates women's sexuality. She has also pushed back against the backlash with humour, telling critics to "go f--- yourself."
In addition to the original candle, Paltrow and Goop have released follow-up fragrances in collaboration with Heretic Parfum, including "This Smells Like My Orgasm" and "This Smells Like My Prenup." These subsequent releases have further solidified Paltrow's involvement in the fragrance collaborations and her willingness to push boundaries and spark conversations.
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The candle's reception
The candle, aptly named 'This Smells Like My Vagina', has received a range of reactions from fascination to criticism. The candle was created in collaboration with Heretic Parfum founder Douglas Little. The scent is described as "funny, gorgeous, sexy and beautifully unexpected", a blend of geranium, citrusy bergamot, and cedar absolutes juxtaposed with damask rose and ambrette seed.
Despite the criticism, Paltrow has defended the candle, stating that she kept it on the site to challenge the shame associated with women's sexuality. She described the idea behind the candle as "punk rock", and many reviewers seemed to agree that the candle had a pleasant scent. One reviewer described the scent as "glorious", with a good balance of strength and throw.
The candle's packaging and presentation were also noted, with the candle nestled inside a sleek black ceramic vessel. The label, which could be easily removed, featured a flower-y design. Overall, the candle appears to have sparked a range of reactions, from fascination to criticism, but it has undoubtedly captured the attention of many.
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Frequently asked questions
The candle, named 'This Smells Like My Vagina', is a mix of geranium, citrusy bergamot, cedar, Damask rose, and ambrette seed.
Paltrow has described the candle as having a "funny, gorgeous, sexy and beautifully unexpected scent". She also said that she wanted to challenge the idea that women are "socialised to feel a lot of shame" about their bodies.
The candle received mixed reviews. Some people found it funny and described it as a punk rock idea, while others were critical of Paltrow and her brand Goop. One reviewer said that the candle had a good combination of scent strength and throw.
