Gwyneth Paltrow's Candle Business: A Surprising Success

how many candles did gwyneth paltrow sell

Gwyneth Paltrow's candle business has been a talking point, with her vagina-scented candle, 'This Smells Like My Vagina', retailing for $75 in 2020 and selling out. The candle was described as a provocation and a celebration of being a woman. Paltrow followed up with another candle, 'This Smells Like My Orgasm', which also sold out. While some viewed the candles as a joke, they were a commercial success, with the former candle being resold for five times its original price in 2025.

Characteristics Values
Name of the candle This Smells Like My Vagina
Name of the companion candle This Smells Like My Orgasm
Cost $75 or £58
Current cost on eBay $400
Scent Geranium, citrusy bergamot, cedar absolutes, damask rose, and ambrette seed
Other scents Grapefruit, neroli, ripe cassis berries, gunpowder tea, and Turkish rose
Other products sold by Gwyneth Paltrow Sex dust, jade eggs, $15,000 dildos
Other names for the candle Vagina-scented candle, Vagina candle, Twat candle

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Gwyneth Paltrow's candle 'This Smells Like My Vagina' sold for $75

Gwyneth Paltrow's candle, with the intriguing name of 'This Smells Like My Vagina', sold for $75. The candle was sold on Paltrow's lifestyle brand website, Goop, for this price in 2020. The candle was described as a "funny, gorgeous, sexy, and beautifully unexpected scent", with a blend of "geranium, citrusy bergamot, and cedar absolutes juxtaposed with damask rose and ambrette seed".

The candle was a sell-out hit, with Paltrow revealing that the idea for the candle's name came about as a joke. She explained that she was appearing on the show 'Late Night with Seth Meyers' to promote her new Netflix series, 'The Goop Lab', and during the show, her team was seen trialling a psychedelic mushroom tea in Jamaica. She joked that she was under the influence of the tea when she came up with the name for the candle.

The candle caused a stir, with Paltrow stating that it was meant to be a provocation to celebrate being a woman. The candle has been described as "punk rock" by Paltrow, who also challenged the shame surrounding female sexuality. The product has been widely discussed on social media and made headlines, with some finding the concept of a vagina-scented candle amusing or intriguing, while others questioned Paltrow's intentions.

Paltrow's candle even inspired satirical products, such as the 'Gwyneth Paltrow Orgasm Satire Prayer Candle' available on Amazon, which features a photoshopped image of Paltrow and is simply a wax candle with no specific scent. The original candle also gained attention when a Texas man claimed that it exploded on his bedside table in 2021, resulting in a lawsuit.

Despite the mixed reactions, the success of 'This Smells Like My Vagina' candle led Paltrow to launch a follow-up product called 'This Smells Like My Orgasm', priced at £75. This candle features a blend of "tart grapefruit, neroli, and ripe cassis berries blended with gunpowder tea and Turkish rose absolutes", resulting in a scent that's "sexy, surprising, and wildly addictive".

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The candle sold out and is now being resold for $400 on eBay

Gwyneth Paltrow's candle, "This Smells Like My Vagina", sold out and is now being resold for $400 on eBay. The candle, which retails for $75, was created in collaboration with perfumer Douglas Little and is described as having a "voluptuous scent of fantasy and seduction" with top notes of bergamot, geranium, and cedar, heart notes of damask rose, and a base of ambrette seed.

The candle's eye-catching name and unique scent provoked strong reactions from the public, with some finding it amusing and others criticizing it as inappropriate. Paltrow herself described the candle as provocative, stating that it is meant to celebrate the beauty of being a woman.

The candle's popularity led to it selling out initially, and it gained further attention when one woman reported that the candle exploded in her living room, creating an "inferno". Despite this incident, the candle remains a sought-after item, with some resellers on eBay asking for significantly higher prices than the original retail cost.

The high resale prices on eBay reflect the demand for the candle, even after it sold out on Paltrow's Goop website. This demand is partly fueled by the candle's limited availability, as well as the curiosity surrounding its unusual fragrance. While some resellers are asking for $400, others are offering the candle for prices ranging from $100 to $200, still a significant markup from the original price.

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The candle was described as a provocation and a celebration of womanhood

Gwyneth Paltrow's candle, "This Smells Like My Vagina", has been described as a provocation and a celebration of womanhood. The candle, which was sold through Paltrow's lifestyle brand Goop, was meant to spark conversation and send a strong feminist message. Paltrow explained that the candle was meant to be a "provocation" to celebrate being a woman and to empower women to feel comfortable with their bodies.

In an interview with Willie Geist, Paltrow stated that the candle was meant to challenge the idea that vaginas are something to be ashamed of. She wanted it to be a "very strong punk-rock kind of f--- you to anyone who ever made us feel like that". Paltrow also revealed that the candle's name started as a joke when she was with perfumer Douglas Little for his brand Heretic. She smelled something and exclaimed, "This smells like my vagina!".

The candle, priced at $75, sold out on the Goop website and sparked conversations on social media. Paltrow's brand, Goop, has been valued at over $250 million, with its success largely attributed to Paltrow's willingness to discuss topics that are considered taboo. Goop has been described as a "quasi-religion" with Paltrow as its "messianic head figure".

Paltrow's candle and other products, such as vaginal steaming and jade eggs, have been criticised for making unsubstantiated marketing claims. In 2018, Goop was fined $145,000 under California's civil penalties laws for claiming that inserting jade eggs into the vagina could "balance hormones, regulate menstrual cycles, prevent uterine prolapse, and increase bladder control". Despite the criticism and legal issues, Paltrow has continued to stand by her products, including the "This Smells Like My Vagina" candle, seeing them as a way to provoke discussion and empower women.

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Paltrow's company Goop was fined in 2018 for making unsubstantiated marketing claims

Gwyneth Paltrow's lifestyle brand, Goop, has become well-known for its controversial product offerings. In 2020, Paltrow released a candle called "This Smells Like My Vagina", which sold out. The candle, priced at £58, was described as a provocative mix of "geranium, citrusy bergamot, and cedar absolutes juxtaposed with damask rose and ambrette seed".

However, this article will focus on Paltrow's company Goop being fined in 2018 for making unsubstantiated marketing claims. Goop, which was founded in 2008 as a newsletter, has often been criticised for its controversial product offerings and dubious health claims. In 2018, the company was sued by California officials, who claimed that Goop made unfounded health claims about three products on its website. These products included vaginal jade eggs, which Goop claimed could balance hormones, regulate menstrual cycles, prevent uterine prolapse and increase bladder control, as well as boost women's sexual energy and health. The third product was the Inner Judge Flower Essence Blend, which Goop claimed could help prevent depression.

As a result of these unsubstantiated marketing claims, Goop was fined $145,000 in civil penalties. The company agreed to pay the settlement but denied any wrongdoing, with a spokeswoman stating that there was an honest disagreement about the claims. Goop's chief financial officer, Erica Moore, also commented that the company provides a forum for practitioners to present their views and experiences with products like the jade egg, but acknowledged that these statements can sometimes be viewed as advertising claims. Despite the settlement, Goop continued to sell the jade eggs, and the company does not appear to have faced any significant long-term consequences for its actions.

This incident highlights the ongoing battle against pseudoscience and the importance of holding companies accountable for their marketing claims, especially when it comes to products related to health and wellness.

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Paltrow's candle was satirised on Amazon as the 'Orgasm Satire Prayer Candle'

Gwyneth Paltrow's candle, "This Smells Like My Vagina", has attracted a lot of attention and controversy. The candle, sold on her lifestyle brand website Goop, is priced at £58 and has been described as having a "funny, gorgeous, sexy and beautifully unexpected scent". The product description further elaborates that the scent is a mix of "geranium, citrusy bergamot, and cedar absolutes juxtaposed with damask rose and ambrette seed".

The candle has been satirised on Amazon as the "Orgasm Satire Prayer Candle". The product description on Amazon clarifies that the candle is indeed satire and does not actually smell like anything in particular as it is made of palm wax. The image used in the listing is also disclosed to be photoshopped and pasted onto a traditional "7-day" white altar candle.

The Amazon product page for the Orgasm Satire Prayer Candle includes a disclaimer that advises caution when handling the candle and recommends keeping it away from flammable materials, extinguishing it when not in use, and avoiding exposure to moisture and high heat.

The existence of this satirical candle on Amazon is a reflection of the polarising response to Gwyneth Paltrow's original candle idea. While Paltrow's candle sold out, it also sparked discussions and criticism regarding vaginal health and the validity of some of the health claims made by Paltrow and her brand, Goop.

In conclusion, the Orgasm Satire Prayer Candle on Amazon is a playful response to Gwyneth Paltrow's "This Smells Like My Vagina" candle, leveraging the publicity and discussions generated by Paltrow's product while also offering a humorous take on the concept.

Frequently asked questions

It is unclear how many of the vagina-scented candles Paltrow sold, but they did sell out.

The candle was called "This Smells Like My Vagina".

The candle was described as a funny, gorgeous, sexy and beautifully unexpected scent, a mix of "geranium, citrusy bergamot, and cedar absolutes juxtaposed with damask rose and ambrette seed".

The candles were priced at $75 or £58.

Yes, she later released a companion candle called "This Smells Like My Orgasm", which was priced at £75.

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