Brooke Martin
Long-tail keywords are an essential part of any SEO strategy, and this is no different for the candle industry. Long-tail keywords are more specific phrases, often containing three or more words, that help your website rank higher on search engine results pages (SERPs). They are easier to rank for because they have less competition and are more targeted, meaning a higher conversion rate. For example, candle is a single-word keyword and is very broad. A long-tail keyword might be soy wax candle making kit, which is more specific and has a higher purchase intent. This guide will take you through the steps to find the best long-tail keywords for your candle business.
| Characteristics | Values |
|---|---|
| Number of words | Long-tail keywords are usually longer and more specific phrases, often containing three or more words. |
| Competition | Long-tail keywords have less competition in search rankings. |
| Search volume | There is typically a lower number of searches for long-tail keywords. |
| Conversion rate | Long-tail keywords have a higher conversion rate as they are used by shoppers who are further along in their buying journey and know what they want. |
| Tools | Google Keyword Planner, Ubersuggest, AnswerThePublic, Keyword.io, and Semrush's Keyword Gap tool can help find long-tail keywords. |
| Strategies | Use Google suggestions, Q&A sites, related searches, and "People Also Ask." Analyze competitors' listings and use keyword gap analysis to find long-tail keywords they are targeting. |
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What You'll Learn
- Using keyword research tools like Google Keyword Planner, Ubersuggest, and AnswerThePublic
- Analysing competitors' listings to see what long-tail keywords they are using
- Using Google's autocomplete feature to find long-tail keywords
- Using Google's People Also Ask section to find high-value niches
- Understanding user intent to create content that satisfies their search queries
Using keyword research tools like Google Keyword Planner, Ubersuggest, and AnswerThePublic
Long-tail keywords are search terms with relatively low search volume and competition levels. They are also longer in length (three to five or more words) than most other keyword types. When it comes to SEO, long-tail keywords are much less competitive than shorter "head keywords".
Using Google Keyword Planner
Google Keyword Planner is a popular source for finding keywords that people type into the Google search box. The tool was created for advertisers and is meant to be used for paid advertising inside the Google Ads platform. While the keywords you find with this tool might be too generic, it does contain valuable data about keywords such as competition, suggested bid, and average monthly searches.
Using Ubersuggest
Ubersuggest is a free keyword research tool that can be used to generate long-tail keyword ideas. After signing up, you can use Ubersuggest to find related long-tail keywords by entering a seed keyword. The tool will then provide you with a list of related long-tail keywords, along with data such as search volume and competition.
Using AnswerThePublic
AnswerThePublic is a tool that can be used to find long-tail keywords by entering a seed keyword. The tool will then provide you with a list of related long-tail keywords, as well as questions that can be used as long-tail keyword ideas. You can also use AnswerThePublic to find topics closely related to a keyword you enter. Many of these topics will display questions that can be used as long-tail keyword ideas for blog content.
Using Keyword Tool
Keyword Tool is a free alternative to Google Ads Keyword Planner for SEO and PPC keyword research. It can be used to generate thousands of long-tail keyword suggestions for every search term. Unlike Google Keyword Planner, Keyword Tool is extremely reliable as it works 99.99% of the time and does not require an account to use.
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Analysing competitors' listings to see what long-tail keywords they are using
When it comes to SEO, long-tail keywords are less competitive than shorter "head keywords". They are longer and more specific keyword phrases that visitors are more likely to use when they are closer to a point of purchase or when using voice search.
To find the long-tail keywords your competitors are using, you can use a variety of tools and strategies:
Keyword Gap Analysis
Performing a keyword gap analysis can help you find long-tail keywords that your competitors rank for, but you don't. Tools like Semrush’s Keyword Gap tool or Keyword Magic Tool can be used for this purpose. Simply add your domain and your competitors' domains, and the tool will show you the keywords they rank for, along with their ranking position, search volume, and keyword difficulty.
Google Suggestions
Google Suggestions are a great source of long-tail keyword variations. Start typing your primary keyword into the Google search box, and see what variations Google suggests. These suggestions are based on actual searches that people have made before.
Competitor Analysis Tools
Various competitor analysis tools are available, such as HubSpot's SEO Marketing Software or GrowthBar, which can help you identify the long-tail keywords your competitors are using. These tools can provide insights into your competitors' keyword rankings and help you optimise your content and SEO strategy.
Social Media Tools
Social media platforms like YouTube and Twitter offer keyword tools that can be used to find long-tail keywords. For example, YouTube's keyword tool can suggest long-tail keywords related to video content.
Free Keyword Tools
WordStream and Ubersuggest offer free keyword research tools that can help you find long-tail keywords. Simply enter your keyword, and these tools will provide suggestions and insights to improve your SEO strategy.
Google Search
By analysing the top-ranking pages for your target keywords, you can identify the long-tail keywords your competitors are using. Look for keywords that appear frequently in their content, and consider how you can incorporate these into your own content while improving the user experience.
By utilising these tools and strategies, you can effectively analyse competitors' listings to uncover valuable long-tail keywords and enhance your SEO performance.
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Using Google's autocomplete feature to find long-tail keywords
Long-tail keywords are longer, more specific searches that users enter into search engines. They usually have lower search volumes individually, but collectively, they comprise a large percentage of overall searches performed on Google. They are especially vital for SEO, as they can enhance your search engine optimization and make it easier to build a relationship with your target audience.
Google Autocomplete is a great way to find long-tail keywords. It is a feature used in Google Search to speed up searches. The search terms suggested by Google Autocomplete are selected based on various factors, including how often users were searching for a particular term in the past. As you start typing into Google's search box, Google's autocomplete feature will show you a drop-down list of related terms people search for. These keywords are actual searches that people have done before.
There are also keyword research tools available that use Google Autocomplete to generate long-tail keywords. One such tool is Keyword Tool, which can generate up to 750+ keywords from Google Autocomplete in seconds. It is a free online keyword research instrument that presents Google's keyword suggestions in an easy-to-understand interface. It does this by prepending and appending the search term with different letters and numbers and pulling out keyword suggestions. Another similar tool is Semrush's Keyword Magic Tool, which generates thousands of long-tail keywords in seconds.
When using Google Autocomplete to find long-tail keywords, you can also add a letter after your search term to see more suggestions. For example, typing "best content marketing p" may generate suggestions related to content marketing. You can also scroll to the bottom of the first results page to see an area with several related searches, which are great examples of long-tail keywords.
By using Google Autocomplete and related tools, you can find valuable long-tail keywords to enhance your SEO strategy and better target your desired audience.
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Using Google's People Also Ask section to find high-value niches
Long-tail keywords are more specific phrases, often containing three or more words. They face less competition in search rankings and are especially vital for SEO success.
Google's People Also Ask (PAA) section is a great way to find high-value niches. Here's how you can use it to your advantage:
Brainstorm High-Level Keywords
Start by brainstorming some high-level, short-tail keywords related to your niche. For example, if you're in the candle business, some initial keywords could be "candles", "scented candles", or "candle gifts". These keywords will be more general and less specific than long-tail keywords.
Search on Google
Take your chosen high-level keyword and type it into Google. Scroll down the search results page until you find the People Also Ask (PAA) section. This section typically contains four different questions related to your initial search.
Explore Related Questions
Click on the most relevant question in the PAA section. This will expand the box to show an answer, pulled from top-ranking sites for that keyword. Additionally, more related questions will auto-populate below the initial set of four. Continue clicking on the most relevant questions to uncover a broader range of queries. Each time you click, new, relevant questions will appear, providing valuable insights into your target audience's interests and needs.
Discover High-Value Niches
By exploring the PAA section, you can identify high-value niches and long-tail keywords with less competition. For instance, if you started with the keyword "scented candles", the PAA section might include questions like "Where to buy scented candles?" or "How to make scented candles at home?". These questions can help you uncover niches related to candle-making supplies, unique scented candles, or even eco-friendly candle options.
Utilize Google Trends
Google Trends is another powerful tool for uncovering niches and long-tail keywords. It provides valuable data on search queries' popularity over time and across different regions. This information can help you spot emerging trends, identify rising topics, and understand your audience's interests. By comparing different keywords and topics, you can make data-driven decisions about your niche and long-tail keyword strategies.
In conclusion, utilizing Google's PAA section and Google Trends can be a highly effective way to find high-value niches and long-tail keywords for your candle business. By understanding your audience's search queries and interests, you can create targeted content and products that meet their specific needs and improve your SEO rankings.
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Understanding user intent to create content that satisfies their search queries
Long-tail keywords are an important foundation for strong SEO and ranking higher in search results. They are more specific phrases, often containing three or more words, that provide additional context for a searcher's query. For example, in the candle business niche, instead of using a broad keyword like "candle," a long-tail keyword would be something like "soy wax candle-making kit." This more specific phrase is likely to have less competition in search rankings and attract an audience that knows what they are looking for, increasing the chances of a conversion.
To create content that satisfies your audience's search queries, it's crucial to understand their intent. For instance, if your content is centred around "weight loss tips," a user searching for this term is likely seeking a list of practical tips rather than a general overview of weight loss. Hence, your content should directly address this intent by providing a list of useful tips.
There are several free keyword research tools available to help you identify long-tail keywords relevant to your niche, such as Google Keyword Planner, Ubersuggest, AnswerThePublic, and Keyword.io. These tools can provide valuable insights and enhance your SEO strategy. Additionally, Google's autocomplete feature and the "People Also Ask" section are excellent resources for uncovering long-tail keywords. For instance, if you type "how to make pizza" into the Google search bar, the autocomplete feature may suggest "how to make the best pizza dough," and the "People Also Ask" section will offer related long-tail keywords such as "what are the top ten pizza recipes?"
Another effective strategy is to analyse your competitors' listings. Your competitors have likely conducted extensive keyword research, so examining the long-tail keywords they are targeting can help you identify relevant keywords that you may have missed. For example, if you're in the candle business, you can explore the websites of popular candle companies and use tools like Semrush's Keyword Gap tool to uncover the long-tail keywords they rank for.
Finally, when creating content, remember that today's SEO is about writing informative texts that answer your users' questions comprehensively. By understanding user intent and creating content that satisfies their queries, you can effectively enhance your online visibility and attract potential customers.
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Frequently asked questions
Long-tail keywords are more specific phrases, often containing three or more words. For example, "handmade women jewelry" is not a long-tail keyword as it is not specific and faces high competition. On the other hand, "dainty sterling silver rose quartz ring" is a long-tail keyword as it is more specific and descriptive.
There are several ways to find long-tail keywords for SEO. You can use free keyword research tools such as Google Keyword Planner, Ubersuggest, and AnswerThePublic. You can also use Google's autocomplete feature or analyse your competitors' listings. Additionally, performing a keyword gap analysis can help you identify long-tail keywords that your competitors are ranking for but you are not.
When using long-tail keywords, it is important to consider the user's search intent. Simply adding the keyword to your page is not enough. Your content should satisfy the user's search intent. For example, if the user is searching for "weight loss tips," create a blog post listing useful tips. Long-tail keywords can also be used in PPC campaigns, article writing, or niche evaluation to connect with your audience better.
