Jessie Taylor
Drake has expanded his empire with a candle brand, Better World Fragrance House (BWFH), which includes a candle that smells like him. The candle, called Carby Musk, was created in collaboration with perfumer Michael Carby, who developed Drake's signature scent. The scent features notes of musk, amber, cashmere, suede, and velvet. The candle sold out initially, but has since been restocked at Nordstrom.
| Characteristics | Values |
|---|---|
| Name | Carby Musk |
| Candle Brand | Better World Fragrance House (BWFH) |
| Scent Notes | Musk, Amber, Cashmere, Suede, and Velvet |
| Burn Time | 48-63 hours |
| Weight | 10.5 ounces |
| Price | $48 |
| Scent Inspiration | Drake's personal fragrance |
| Manufacturer | Premier Candle Corp. |
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What You'll Learn
Drake's candle brand
Drake has expanded his empire with a new candle brand called Better World Fragrance House (BWFH). The brand features a six- or five-candle line, including an $80 candle that smells like the rapper himself.
The candle, called Carby Musk, was created in collaboration with world-renowned perfumer Michael Carby, who makes the signature scent that Drake wears. It features notes of "musk, ambers, cashmere, suede and velvet." Drake began teasing the candle on Instagram and by sending the product to his hometown basketball team, the Toronto Raptors.
The Carby Musk candle is described as "introspective as in an interpretation of your beautiful self, yet extrovertive as how you would want others to see your bold and brilliant self." It is said to have a long-lasting scent that lingers in the air. The candle comes with a gold marker designed for personalisation and has a burn time of 48 to 63 hours.
In addition to Carby Musk, the other BWFH candles are Williamsburg Sleepover, Sweeter Tings, Good Thoughts, and Muskoka. These candles are based on five personal memories, although it is unclear whose memories they are. Drake's involvement in the brand is relatively quiet, aside from his signature printed on the back of each candle.
Drake has also suggested that customers listen to the reggae album "Midnite - Live In Eugene" to understand the inspiration behind the brand.
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Carby Musk
The candle features notes of musk, ambers, cashmere, suede, and velvet, and has a burn time of 48 to 63 hours. According to Revolve, the company Drake teamed up with on the scent, the candle emits a "smooth musk fragrance that is introspective as in an interpretation of your beautiful self, yet extrovertive as how you would want others to see your bold and brilliant self".
Drake himself has described the candle as a "true passion project", and it has proved to be a popular choice among consumers. The candle was initially sold out but has since been restocked at Nordstrom.
In addition to the candle, Drake and Michael Carby have also released a Carby Musk fragrance oil as part of the Better World Fragrance House brand. The fragrance oil allows fans of the scent to wear it as their personal fragrance, just like Drake.
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Ingredients and scent
Drake's candle brand, Better World Fragrance House, features a candle that smells like the rapper himself. This scent is called Carby Musk, and it is crafted by world-renowned perfumer Michael Carby, who also created the signature scent that Drake wears.
Carby Musk features notes of musk, ambers, cashmere, suede, and velvet. The brand describes it as "velvet powdery musks along with musks of soft floral, amber, and marine connotations." The candle also features "Trail Air technology," which causes the scent to linger in the air.
In addition to Carby Musk, the Better World Fragrance House line includes other scented candles such as Williamsburg Sleepover, a genderless and luminous floral-woody fragrance. It captures the essence of an urban garden under shaded lights with notes of red roses, blonde woods, and warm luminous ambers. The brand also offers Sweeter Tings, Good Thoughts, and Muskoka, each with its unique blend of fragrances.
The candles in the Better World Fragrance House line are made with a soy wax blend and come with a gold marker for personalization. They are available in 10.5-ounce sizes, offering a burn time of 48 to 63 hours. The Carby Musk candle, in particular, is priced at $48, while the Williamsburg Sleepover candle is more expensive.
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Other candles by Better World Fragrance House
Better World Fragrance House (BWFH) is a candle brand by Drake, which includes a candle that smells like the rapper himself. The Carby Musk candle, which retails at $80, features notes of "musk, ambers, cashmere, suede and velvet". It was created in collaboration with perfumer Michael Carby, who developed Drake's signature scent.
In addition to the Carby Musk candle, Better World Fragrance House offers a range of other scented candles. One candle features a rich mist of Guaiac Wood, Cloves, and precious Sandalwood, capturing the warmth of burning woods and golden embers. With notes of warm, woody fragrances, this candle evokes a sense of comfort and cosiness, reminiscent of a campfire.
Another candle in the collection combines zesty citrus top notes with a bouquet of rose and iris, complemented by a woody and earthy base. This candle, like the others, comes with a gold marker for personalisation. The blend of scents creates a luminous fragrance, reminiscent of an urban garden under shaded lights. Red roses, blonde woods, and luminous ambers evoke a story of freedom and sensuality, while patchouli groves and Ylang Ylang add a touch of confidence and intimacy.
Better World Fragrance House also offers a three-piece scented candle votive set, allowing customers to explore a curated collection of fragrances. Additionally, they have expanded their product line to include an eau de parfum called Summer Mink, which embodies unexpected juxtapositions, such as the indulgence of wearing mink in the summer. This fragrance defies conventions of seasonality and gender while embracing bold sophistication.
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Cool Girl Candles
The "This Smells Like Drake Candle" is hand-poured in Dallas, Texas, and made from coconut and soy wax. With a 100% cotton wick, this candle has a clean burn. It is also vegan and cruelty-free. The candle has a 40-hour burn time and a subtle yet infectious fragrance.
The scent is a blend of musk, ambers, cashmere, suede, and velvet. It is a smooth and sophisticated fragrance with a unique combination of earthy and luxurious notes. The candle captures the essence of Drake's personal fragrance, which he wears, and is a best seller.
The candle is an intriguing and unexpected creation, much like wearing mink in the summer, as Drake's fragrance defies conventions of seasonality and gender. It is a bold statement of sophistication. The candle is an extension of Drake's empire, which includes his clothing line, October's Very Own, and real estate ventures.
The "This Smells Like Drake Candle" is a fun and unconventional way to bring a touch of luxury and a unique scent into your space. It is a conversation starter and an indulgent treat for yourself or a gift for someone who appreciates the unexpected.
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Frequently asked questions
The candle that smells like Drake is called Carby Musk.
The candle was made by Better World Fragrance House (BWFH), a company founded by Drake.
According to Revolve, the company Drake teamed up with on the scent, the candle emits a "smooth musk fragrance" with notes of musk, ambers, cashmere, suede, and velvet.
The candle was sold on Revolve's website, but it is currently sold out. It has also been restocked at Nordstrom in the past.
Drake described the brand as "a true passion project and the start of something special".
