Maddie James
Bath & Body Works' Annual Candle Day is a highly anticipated event for candle enthusiasts and shoppers. It is a sale event that offers the lowest prices of the year on 3-wick candles, with new and exclusive fragrances. The event typically occurs in early December, with dates varying slightly each year. In 2024, it took place on December 6th, 7th, and 8th, with early access on the 5th for loyalty members. Candle Day is a significant shopping event, drawing large crowds and online shoppers seeking the best deals on Bath & Body Works' popular 3-wick candles.
| Characteristics | Values |
|---|---|
| Date | First week of December |
| Year | Annual |
| Host | Bath & Body Works |
| Event type | Sale |
| Product | 3-wick candles |
| Price | 9.95 |
| Retail price | $24.95–$26.95 |
| Discount | 62% |
| Early access | For loyalty members |
| Scents | Fresh Balsam, 'Tis the Season, Winter Candy Apple, Merry Mimosa, Christmas Cider, Sugar Cookie, Black Tie, Peach Bellini, Black Cherry Merlot, Vanilla Bean Noel, Twisted Peppermint |
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What You'll Learn
Annual Candle Day is celebrated by Bath & Body Works
Bath & Body Works' Annual Candle Day is a highly anticipated event for candle enthusiasts and the brand's loyal customers. It is a day dedicated to celebrating and purchasing their popular 3-wick candles at discounted prices. The event usually takes place in December, marking it as a special occasion during the holiday season.
In 2024, the Annual Candle Day was held on Saturday, December 7, and Sunday, December 8, with early access granted to loyalty program members on Friday, December 6. This early access benefit has become an integral part of the event, allowing loyal customers to shop before anyone else and providing an incentive to join the rewards program.
The Annual Candle Day by Bath & Body Works is significant for several reasons. Firstly, it offers customers the lowest prices of the season on their 3-wick candles, which typically retail for $24.95 to $26.95. During Candle Day, these candles are priced at $9.95, making it a highly attractive deal for shoppers. Secondly, it introduces new and exclusive fragrances specifically for the event, providing customers with the opportunity to explore and discover new favourite scents.
The event has evolved into a celebration beyond just shopping. In recent years, Bath & Body Works has organised a "run-up" to Candle Day, creating a festive atmosphere and engaging customers in unique ways. This includes a Candle Torch Run featuring superstar athletes and a giant candle countdown clock. The celebration extends to social media, where customers are invited to share their own Candle Day traditions, generating excitement and engagement in the days leading up to the event.
Additionally, Bath & Body Works enhances the experience with exclusive designs, spring previews, and the return of fan-favourite fragrances. They also introduce new shopping options, such as the "Buy Now, Pay Later" feature, making it more accessible for customers to take advantage of the deals. The Annual Candle Day has become a beloved tradition for millions of customers, who eagerly anticipate the event each year and incorporate it into their holiday rituals.
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$44.99 $52.99
It is a big sale, with 3-wick candles at \$9.95
Bath & Body Works' Annual Candle Day is a highly anticipated event for candle enthusiasts and fragrance lovers. This year, the 13th Annual Candle Day took place on the 7th and 8th of December 2024, with early access on the 6th for loyalty program members.
Candle Day offers an extensive range of 3-wick candles at an incredible price of just \$9.95, a significant discount from their regular retail price of \$24.95 to \$26.95. This sale attracts customers nationwide, with many incorporating it into their annual holiday traditions.
The event features over 50 exclusive Candle Day fragrances, including six new brand scents. This year, customers could explore holiday-inspired fragrances such as Merry Mimosa, Christmas Cider, and Sugar Cookie, as well as year-round favourites like Japanese Cherry Blossom and Warm Vanilla Sugar.
To enhance the excitement, Bath & Body Works hosted a unique ""run-up" to Candle Day. This included a four-mile Candle Torch Run through Manhattan, culminating at Hudson Yards, where superstar athletes ceremoniously lit a giant 12-foot 3-wick LED candle, accompanied by a 12-foot matchstick. The celebration continued with Candle Fest, a consumer event featuring themed beverages, hand sanitizer sampling, and photo opportunities with the giant candle.
With its combination of exclusive fragrances, spectacular promotions, and incredible discounts, Candle Day is a highly successful event for Bath & Body Works, attracting customers eager to indulge in their favourite fragrances and discover new ones at exceptional prices.
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In 2024, it was held on Dec 6, 7 and 8
In 2024, the annual Bath & Body Works Candle Day took place on December 6, 7 and 8. The event, which is now in its 13th year, is a highly anticipated sale for candle enthusiasts and those looking to stock up on 3-wick candles at discounted prices.
Loyalty program members were granted early access to the sale on Friday, December 6, with the main event taking place over the weekend. This early access incentive is a strategy employed by Bath & Body Works to encourage customers to join their loyalty program and create a sense of exclusivity.
The annual Candle Day sale offers the lowest prices of the season on 3-wick candles, with prices as low as $9.95 compared to the regular retail price of $24.95–$26.95. This significant discount attracts shoppers who are looking to purchase candles for themselves or as gifts during the holiday season.
In addition to the sale, Bath & Body Works also hosted a ""run up"" to Candle Day, creating a spectacle to generate excitement. This included a four-mile candle torch run through Manhattan, culminating at Hudson Yards, where gold medalist athletes ceremoniously lit a giant 12-foot Bath & Body Works candle. The brand also introduced a new scented billboard experience and digital billboards counting down to the event.
The annual Candle Day has become a highly anticipated event for Bath & Body Works customers, with many incorporating it into their annual holiday traditions. The event allows shoppers to purchase candles at a discounted price, making it a popular time to stock up on fragrances for themselves or as gifts.
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The event includes a Candle Fest and a Torch Run
Bath & Body Works' Annual Candle Day is a highly anticipated event for candle enthusiasts and the brand's loyal customers. The event, held in December, offers the lowest prices of the season on their popular 3-wick candles, making it a favourite among shoppers. The 13th Annual Candle Day, which took place on December 7 and 8, 2024, introduced more than 50 exclusive candle fragrances and six new brand fragrances.
To build excitement for the main event, Bath & Body Works hosted a spectacular prelude called the Candle Fest and the Torch Run. The celebration commenced on December 5, with CEO Gina Boswell ringing the opening bell at the New York Stock Exchange. This was followed by a four-mile Torch Run through Manhattan, led by athletes Tara Davis-Woodhall, Hunter Woodhall, and Jordan Chiles. The run culminated at Hudson Yards, where the athletes ceremoniously ""lit"" a giant 12-foot 3-wick LED candle, accompanied by a 12-foot matchstick. The candle featured dynamic, animated labels showcasing iconic holiday fragrances like Fresh Balsam, 'Tis the Season, and Winter Candy Apple.
The Candle Fest, a consumer celebration hosted by DJ Kyle Cooke, was held in Hudson Yards' Main Plaza from 6-8 pm. It offered a festive atmosphere with Winter Candy Apple-themed beverages, hand sanitiser sampling, and photo opportunities with the giant countdown candle. The event also included an innovative scented billboard experience, extending the countdown beyond the physical location to digital spaces throughout the city.
The Torch Run and Candle Fest were unique additions to the annual Candle Day celebration, creating a memorable experience for customers and engaging them in new and exciting ways. These events not only built anticipation for the main sale but also fostered a sense of community among candle enthusiasts, inviting fans nationwide to share their traditions and join the countdown excitement on social media.
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It is a highly anticipated event with new fragrances
Bath & Body Works' Annual Candle Day is a highly anticipated event that usually takes place in December. In 2024, it was held on December 6, 7, and 8, with early access on December 5 for loyalty members. The event is a chance for candle enthusiasts to stock up on 3-wick candles at the lowest price of the season, with each candle priced at $9.95, a significant discount from the regular retail price of $24.95 to $26.95.
Candle Day is a highly anticipated event for Bath & Body Works customers, with new and exclusive fragrances launched specifically for the occasion. In 2024, the brand introduced six new fragrances to their candle collection, adding to the excitement of loyal customers. The new scents included holiday-inspired fragrances such as Merry Mimosa, Christmas Cider, and Sugar Cookie, as well as Vanilla Bean Noel, Twisted Peppermint, and Winter Candy Apple.
The annual event has become a beloved tradition for millions of Bath & Body Works customers, who eagerly await the opportunity to purchase their favourite candles at a discounted price. The event has a cult following, with shoppers lining up outside stores in the morning to take advantage of the deals. The brand also creates exclusive designs for Candle Day, making it even more special for collectors and fragrance enthusiasts.
In addition to the incredible deals and new fragrances, Bath & Body Works also hosts a "`run-up`" to Candle Day, creating a festive atmosphere and engaging customers in unique ways. In 2024, the brand organised a Candle Torch Run through Manhattan, culminating at Hudson Yards, where superstar athletes ceremoniously lit a giant 12-foot Bath & Body Works candle. The event, called Candle Fest, included themed beverages, hand sanitiser sampling, and photo opportunities with the giant candle.
With its exclusive deals, new fragrances, and festive celebrations, Bath & Body Works' Annual Candle Day has become a highly anticipated event for candle lovers across the United States. It is a chance for customers to indulge in their favourite fragrances, discover new scents, and stock up on gifts for the holiday season. The event's popularity continues to grow each year, solidifying its place as a beloved tradition for candle enthusiasts nationwide.
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Frequently asked questions
Annual Candle Day is a big sale hosted by Bath & Body Works, where customers can purchase 3-wick candles for \$9.95, a significant discount from the regular price of \$24.95-\$26.95.
Annual Candle Day is held in December, usually over a weekend after Black Friday. In 2024, it took place on December 7 and 8, with early access on December 6 for loyalty members.
Aside from the sale, there are festivities such as Candle Fest, which includes beverages, hand sanitizer sampling, and photo opportunities with a giant candle. There is also a Candle Torch Run through Manhattan, culminating in the lighting of a giant Bath & Body Works candle.
