Chloe Adams
Candles are a popular choice for home fragrances and can instantly change the mood of a room. There are various candle categories, including earthy, fruity, clean and fresh, food, floral, and masculine. The scent of a candle is known to evoke emotions and feelings in people, as the sense of smell is directly connected to emotional centers in the brain that control feelings and memories. For example, lavender scents can trigger calmness and relaxation, while grapefruit scents are energizing. Candle sales are also impacted by seasons and occasions, with 35% of sales occurring during the Christmas/Holiday season.
| Characteristics | Values |
|---|---|
| Scents | Lavender, Grapefruit, Citrus, Woody, Sandalwood, Cedarwood, Oriental, Vanilla, Musk, Floral, Coconut, Mandarin, Bergamot, Oud, Amber, Jasmine, Rose, Basil, Eucalyptus, Food, and more |
| Target Audience | Men, Women, People interested in natural products |
| Season | Spring, Summer, Fall, Christmas/Holiday season |
| Occasion | Everyday, Special occasions like Valentine's Day, Thanksgiving, Halloween, Christmas |
| Other | Meltable inventory |
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$19.28 $24.99
What You'll Learn
Candles are considered meltable inventory
In the context of candles, while they are technically meltable, some candle sellers have expressed confusion over whether their products are included in this category. This is because, in previous years, they were able to sell their candles through FBA during the warmer months without issue. However, policies can change, and it is important to stay updated with the latest guidelines.
In the case of Amazon's FBA, there is a specified period during which meltable inventory will not be accepted or fulfilled by their fulfilment centres. This period typically spans from mid-April to mid-October. If a seller's meltable inventory is not removed before the specified date, it will be disposed of, and a fee may be incurred.
To ensure the safety of workers and maintain product integrity, products in fulfilment centres must be able to withstand summer temperatures ranging from 75 to 155 degrees Fahrenheit. This temperature threshold is an important consideration for candle sellers, as it directly impacts their ability to utilise FBA services during certain times of the year.
While candles are considered meltable, it is worth noting that this classification does not necessarily restrict sales. Sellers can still sell their candles through other means, such as FBM, even during the months when FBA restrictions are in place.
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Categories based on scent
Candles are categorized based on their scents, with some of the most common categories being earthy, fruity, clean and fresh, food, floral, and masculine.
Earthy candles often include fragrances such as palo santo, citrus and sage, river stone, patchouli, nag champa, and lavender. These candles tend to be more appealing to those interested in living a more natural lifestyle.
Fruity candles include fragrances like basil and Bosc pear, real peach, coconut milk and nectarine, and watermelon wedges. These candles are particularly popular in the spring and summer seasons.
Clean and Fresh candles include fragrances like comfy cozy, clean cotton, China rain, spa, sea salt, rosemary mint, and eucalyptus. These candles tend to be uplifting and energizing.
Food or Gourmand candles include fragrances like harvest jubilee, oven-fresh bread, coffee caramel, roasted espresso, and warm vanilla sugar. These candles often feature edible or dessert-like scents such as warm sugar, caramel, chocolate, and vanilla.
Floral candles include fragrances like rose quartz, eucalyptus lavender, true lilac, lychee and pink orchid, Japanese cherry blossom, and fresh-cut roses. These candles are often described as mild and delicate, but can also be more exotic and intense.
Masculine candles tend to include woody, musky, and smoky fragrances like campfire smoke, cedar bark, and bourbon. These candles are designed to have a universal appeal, with some featuring fruity or floral notes as well.
Other popular candle scent categories include oriental, citrus, and seasonal categories like Christmas or Valentine's Day.
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Categories based on occasion
Candles are categorized based on various factors, including their purpose, scent, and type of wax used. When it comes to occasions, candles can be categorized based on the specific event or time of year they are intended for. Here are some examples of candle categories based on different occasions:
Holiday Season and Christmas
The holiday season, including Christmas, is a significant occasion for candle sales, with 35% of candle sales occurring during this period. Popular scents for Christmas candles include pine, cypress fig, spiced cranberry, and gingerbread, which evoke memories of past holidays. Frankincense and myrrh, derived from tree sap, are also popular Christmas scents, offering a sweet, warm, and woodsy aroma.
Valentine's Day
Candles designed for Valentine's Day often feature romantic and sensual scents. Rose is a classic choice for this occasion, with its soft and feminine fragrance. Jasmine is another option, considered an aphrodisiac with its seductive and powerful scent.
Thanksgiving
For Thanksgiving, candles with scents that evoke the feeling of the season are popular. Spiced pumpkin pie-scented candles, for example, capture the essence of this harvest holiday.
Halloween
Halloween-themed candles create a fun and spooky atmosphere. Unique scents like "Witches Stew" can be found during this occasion.
Summer
During the summer, candles with fresh and fruity scents are popular. Coconut and orange zest fragrances evoke images of cold cocktails and summer days. Watermelon, peach, and nectarine scents are also perfect for this season.
Formal Dining and Weddings
Taper candles are traditionally used for formal occasions such as dinners and weddings. They are slender and elegant, adding a touch of sophistication to any table setting. They come in various colours and lengths, allowing for creative arrangements.
These candle categories based on occasions offer a glimpse into how candles can be tailored to enhance specific celebratory moments and seasons, creating ambiance and evoking emotions.
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Categories based on brand
Candles are categorized based on various factors, including scent, colour, and brand. When it comes to brand-based categorization, several popular candle brands have emerged and carved out their own unique niches in the market. Here are some examples of candle brands and their distinctive categories:
- Boy Smells: Boy Smells is a brand that challenges traditional gender norms with its candles and intimate apparel. Their products are packaged in pink and are designed to appeal beyond the gender binary. Boy Smells merges traditional and modern elements, offering intriguing fragrances with a wide appeal. They have also focused on creating a cohesive "feeling" around their brand through clever copy and art direction.
- Otherland: Otherland is known for its artfully crafted candles and immersive storytelling. Each scent from Otherland is a multisensory experience, with exceptional quality and innovative scent combinations. Their candles stand out for their aesthetically pleasing designs and the unique twist they bring to the market.
- Homesick: Homesick is a brand that takes a different approach by crafting candles designed to evoke specific places and memories. Their candles resonate deeply with customers' personal experiences, providing a unique and nostalgic experience.
- Malin + Goetz: This brand offers a range of sophisticated and unexpected fragrances. Their Cannabis candle has a deliciously grassy scent and deep brownish-green wax. They also have richer, more masculine fragrances like Leather and Dark Rum, as well as brighter and fruitier options like Strawberry, Tomato, or Bergamot.
- Voluspa: Voluspa candles offer a luxury experience with a mid-range price tag. They are known for their textured jars and patterned tins, making them great for gifting. Voluspa introduces candle refills to reduce waste and has a range of scents, from springlike Mountain Lavender and Chamomile to timeless Santal Vanille.
- LAFCO: LAFCO, which stands for Luxury Articles and Fragrance Company, is inspired by the European tradition of botanical-based fragrances. They use premium, chemical-free ingredients like 100% cotton wicks, essential oils, and non-toxic soy wax. Their hand-blown glass vessels contribute to their standout popularity.
These brands have successfully created their own categories within the candle market, offering unique experiences, innovative designs, and exceptional quality to their customers.
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Categories based on colour
Candles have long been used in rituals, meditation, and spiritual practices, with each colour holding its own unique meaning. Understanding the meaning of the colours of candles can help you choose the right one for your intentions. Here are some common candle colours and their meanings:
White
White candles are associated with purity, peace, and spiritual connection. They are often used for cleansing, healing, and protection.
Red
Red candles symbolise passion, energy, strength, and love. They are commonly used in love spells and rituals to attract or deepen romantic connections. Red is also associated with confidence, creativity, courage, and power.
Yellow
Yellow candles represent joy, intellect, and clarity. They can help bring fresh ideas and a sense of motivation.
Pink
Pink candles are associated with love, compassion, and emotional healing. They are perfect for self-love rituals or strengthening relationships.
Purple
Purple candles are used for enhancing spiritual awareness, intuition, and psychic abilities. They are associated with wisdom and spiritual growth.
Blue
Blue candles promote peace, calm, and inner peace. They are excellent for meditation and spiritual awareness.
Orange
Orange candles symbolise creativity, enthusiasm, and success. They are often used to boost confidence and attract new opportunities.
Black
Black candles are traditionally used for protection, banishing negativity, and grounding energy. They are powerful for warding off negative influences and breaking bad habits.
These candle colour meanings provide insight into their use in various traditions and spiritual practices, allowing individuals to choose the right colour to support their intentions and create meaningful atmospheres.
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Frequently asked questions
There are six common scent groups that are popular among candle buyers: earthy, fruity, clean & fresh, food, floral, and masculine. These categories can be further broken down into more specific subcategories, such as citrus, woody, or oriental.
Popular candle scents vary depending on the season and occasion. For example, during the Christmas/Holiday season, popular scents include pine, spiced cranberry, and gingerbread. On Valentine's Day, a rose petal-scented candle would be appropriate, while a pumpkin spice candle would be perfect for Thanksgiving. Some year-round popular scents include lavender, citrus, vanilla, and coconut.
When choosing a candle, consider the mood or atmosphere you want to create. Different scents can evoke different emotions and feelings. For example, lavender scents are calming and relaxing, while grapefruit scents are energizing and uplifting. You should also consider your own or the recipient's personal preferences and favourite smells.
