Tyler Brooks
Bath & Body Works' Candle Day is an annual sale event, usually held on the first Friday of December since 2020. The sale features steep discounts on 3-wick candles, with prices as low as $9.95, compared to the regular price of $26.95. The event has grown from a single day to a 3-day affair, with members of the Bath & Body Works loyalty program gaining early access on Friday, both online and in-store, starting at 6 a.m. ET. The sale then opens to non-members on the following Saturday and Sunday. Candle Day is a highly anticipated event, with exclusive scents and promotions, making it the best time of year to shop for Bath & Body Works candles.
| Characteristics | Values |
|---|---|
| Date | Friday, Saturday and Sunday, first weekend of December |
| Time | 6 am ET |
| Location | In-store and online |
| Price | $9.95 |
| Scents | Over 100, including exclusive scents |
| Other deals | Buy Now, Pay Later |
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What You'll Learn
Bath & Body Works' Candle Day
Candle Day is the best time of year to shop for Bath & Body Works candles, with prices that are lower than even Black Friday deals. In 2024, the discounted price for loyalty members was $9.95, while the regular price of a 3-wick candle is $26.95. The sale is both in-store and online, with exclusive scents and fragrances that are not available at any other time of the year.
In addition to the regular three-wick candles, Bath & Body Works also offers exclusive designs for Candle Day. In 2024, these included celebratory scents like Black Tie, Peach Bellini, and Black Cherry Merlot, as well as spring previews like Island Margarita, Tiki Beach, and Watermelon Lemonade. The event also featured holiday-inspired candles, such as Merry Mimosa, Christmas Cider, and Sugar Cookie.
To build excitement for Candle Day, Bath & Body Works has hosted a "run-up" event the day before, with gold medalist athletes participating in a fun run and lighting a giant 3-wick candle to kick off the countdown. The brand also launched a scented billboard experience in New York City, featuring holiday graphics and iconic scents, to engage customers in new and exciting ways.
While the dates for the next Candle Day have not been announced, it is expected to start on the first Friday of December, based on previous years' patterns. So mark your calendars and get ready to stock up on your favorite Bath & Body Works candles at the lowest prices of the year!
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Candle Day exclusive scents
Candle Day is the best time of year to shop for Bath & Body Works candles. During this annual sale, you can find exclusive 3-wick candles with scents that you won't find at any other time of the year. These exclusive offerings bring the total number of different scents available on Candle Day to over 100.
While the dates for Candle Day 2025 have not been officially announced, it is expected to start on the first Friday of December, which falls on December 5, 2025, for Bath & Body Works Rewards members, and then roll out to everyone from December 6-7, 2025.
In 2024, Bath & Body Works Rewards members had early access to the sale, both online and in-store. Some exclusive scents that were available during the 2024 Candle Day sale included:
- Rose: A soft, sultry, and sensual scent, rose has been associated with love and romance for thousands of years. The sweet yet spicy floral aroma with honeyed, fruity notes creates a romantic atmosphere.
- Vanilla: A rich and seductive scent, vanilla is widely associated with being a pleasure-inducing aroma. This sweet, creamy, and comforting fragrance with a hint of exotic spices is perfect for creating an inviting and romantic mood.
In addition to these exclusive scents, Bath & Body Works offers a wide range of 3-wick and single-wick candles in various fragrances throughout the year. Whether you're looking for a bold and energizing fragrance or a calming scent for relaxation, you're sure to find a candle that transforms your home and elevates your environment.
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Candle Day sales
Candle Day is an annual event hosted by Bath & Body Works, featuring sales and deals on three-wick candles across the store. It is the best time of the year to shop for candles, with prices that are lower than Black Friday.
In 2024, the sale began on Friday, December 6, for loyalty members, both online (from 6 a.m. ET) and in-store (some stores opened as early as 5 a.m. local time). The sale then opened to non-members on the following two days, Saturday and Sunday.
In 2025, the sale is expected to start on Friday, December 5, for loyalty members, and then roll out to everyone from December 6 to 7.
The sale is both in-store and online. In 2024, some Bath & Body Works stores opened as early as 5 a.m. on Candle Day. On this day, there is a virtual line that shoppers must "stand" in.
During the sale, shoppers can purchase three-wick candles for $9.95, a steep discount from the regular price of $26.95. There are also exclusive scents available during the sale, bringing the total number of different scents to over 100.
Tips for Shopping Candle Day
- Sign up for the Bath & Body Works Rewards program to receive early access to the sale and other perks.
- Shop online to avoid the crowds in-store.
- Be prepared for possible inventory shortages, especially on popular and limited-edition fragrances.
- Take advantage of new scents and exclusive offerings during the sale.
- Use promo codes for additional discounts.
- Plan your purchases in advance to make the most of the sale.
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Brick-and-mortar stores vs online shopping
The annual Bath & Body Works Candle Day sale is one of the biggest events in the retail calendar, with shoppers eagerly awaiting the chance to stock up on 3-wick candles at discounted prices. While the exact timing may vary, some sources indicate that the sale typically starts early in the morning, with some stores opening as early as 5 am or 6 am to accommodate eager shoppers.
In the broader context of retail, the debate between brick-and-mortar stores and online shopping has been a longstanding one. The rise of e-commerce has undoubtedly changed the landscape, with consumers now having the convenience of shopping from the comfort of their homes. However, despite the growth of online alternatives, brick-and-mortar stores remain resilient and continue to play a crucial role in the industry.
Brick-and-mortar stores offer unique advantages that are difficult to replicate online. One of the primary benefits is the immediacy of the shopping experience. Customers can physically inspect and try products, ensuring they make informed decisions about fit, quality, and appearance. This is especially important for certain items like clothing, electronics, or furniture. The tactile experience of touching and trying products, along with the instant gratification of taking purchases home immediately, is irreplaceable for many shoppers.
Additionally, brick-and-mortar stores provide a unique and enjoyable shopping experience that fosters customer trust and loyalty. The sensory engagement and social interaction of in-person shopping create a connection that goes beyond the transactional. Many shoppers appreciate the charm and interactivity of physical stores, especially during holiday sales events.
However, online shopping also has its advantages, and many modern consumers embrace an omnichannel approach, utilising both online and offline channels. Online retailers benefit from a broader reach, allowing customers to easily compare prices, read reviews, and research products from countless different vendors with just a few clicks. The convenience of having items delivered directly to their doorstep, as popularised by retailers like Amazon, has significantly influenced consumer expectations.
In conclusion, both brick-and-mortar stores and online shopping have their roles to play in the modern retail sector. Successful retailers will leverage the strengths of both models to deliver a seamless and compelling customer experience. By combining the conveniences of online shopping with the unique benefits of in-store interactions, businesses can stay competitive and meet the diverse needs of their customers.
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Candle Day deals
Candle Day is an annual event hosted by Bath & Body Works, offering deals on 3-wick candles. While dates vary, it usually occurs during the first weekend of December. In 2024, Candle Day took place on December 7-8, with Rewards Members getting early access on December 6 at 6 am EST.
During Candle Day, 3-wick candles, which typically retail for $26.95 to $29.95, are offered at a discounted price of $9.95. This price is available to shoppers both in-store and online with a promo code. In 2024, the promo code was "CANDLEDAY".
The sale includes a wide range of candle varieties, with over 100 different scents to choose from. This includes exclusive Candle Day scents that are not available at any other time of the year. In 2024, there were 58 Candle Day exclusives, including new fragrances like "Fresh Cinnamon Rolls," "Sugar Cookie," and "Cranberry & Pomegranate."
To make the most of Candle Day deals, it is recommended to join the Bath & Body Works Rewards program, as members get early access to the sale and exclusive perks. It is also beneficial to keep an eye out for mailer coupons that may overlap with Candle Day deals.
In addition to Bath & Body Works, other retailers like Yankee Candle also offer candle deals throughout the year. Their Semi-Annual Sale, for example, offers discounts of up to 75% on scented candles, wax warmers, and car air fresheners, with some items priced under $5.
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Frequently asked questions
Bath & Body Works Candle Day starts at 6 am ET for loyalty members, both online and in-store.
Bath & Body Works Candle Day takes place in early December. In 2024, it was held on the first weekend of December (December 6-8).
Candle Day is an annual sale event, featuring deals on 3-wick candles across the store.
The candles are steeply discounted to $9.95, compared to the regular price of $26.95.
Some exclusive scents include Merry Mimosa, Christmas Cider, and Sugar Cookie.
