Chloe Adams
Candle Day, celebrated annually on the first Saturday of December, was started by the American retail company Bath & Body Works in 2013. The day is marked by huge discounts on Bath & Body Works' famous 3-wick candles, with prices as low as $9.50 compared to the usual $24.95–$26.95. The event lasts for one day online and two to three days in stores, with extended opening hours to accommodate the high demand. Candle Day is a chance for candle lovers to stock up on their favourite scents for the lowest prices of the year and to try out new fragrances.
| Characteristics | Values |
|---|---|
| Date | 6th or 7th of December |
| Frequency | Annual |
| Initiated by | American retail company, Bath & Body Works |
| Initiated in | 2013 |
| Purpose | To offer huge discounts on candles |
| Number of candles allowed per person | 15 |
| Number of scents | More than 130 regular scents and about 30 additional scents during Candle Day |
| Types of scents | Fruity, flowers, and a special line for men |
| Types of candles | Three-wick candles |
| Price of candles during Candle Day | $9.50, $9.95, $10.95, or $12.95 |
| Price of candles otherwise | $24.50 to $26.95 |
| Other brands offering discounts | Yankee Candle |
| Other names | Little Candles Day |
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What You'll Learn
Candle Day was started in 2013 by Bath & Body Works
Candle Day is an annual event launched and founded by the popular American retail company Bath and Body Works in 2013. It is celebrated on the first Saturday of December every year. The day marks the annual candle sale of Bath and Body Works, offering huge discounts and deals on their famous 3-wick candles. The event lasts for one day on their website and two to three days in stores. The candles are priced at $9.50 to $10.95 during the sale, with a retail value of $24.50 to $26.95.
The day is a huge event for candle lovers, who can take advantage of the sale to try new scents without paying full price. It is also a great time to stock up on candles for the winter months. Bath and Body Works offer a wide range of fragrances, from fruity and floral scents to a special line for men. The company also introduces exclusive, holiday-themed candles for the event, which often sell out quickly.
To create excitement and buzz around Candle Day, Bath and Body Works has employed innovative marketing strategies. These include digital billboards counting down to the event and a scented billboard experience, featuring holiday graphics and iconic Bath and Body Works scents. The brand also engages customers through social media, inviting fans to share their own Candle Day traditions and join the countdown excitement.
Candle Day has become a beloved tradition for millions of Bath and Body Works customers, who eagerly anticipate the event each year. The popularity of candles, with their soft lighting and delightful fragrances, has made Candle Day a successful annual celebration.
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It's celebrated on the first Saturday of December
Candle Day is celebrated on the first Saturday of December. It was started in 2013 by the American retail company, Bath & Body Works. The day marks the company's annual candle sale, during which they offer huge discounts on their famous 3-wick candles. These candles usually retail for around $25, but on Candle Day, they are offered at a discounted price of $9.50 to $10.95.
The event lasts for one day online and two to three days in stores. Due to high demand, stores open early and close late, with some locations opening as early as 6 or 7 am. Bath & Body Works limits the number of candles each customer can purchase to 15, to give all candle lovers a fair chance.
Candle Day has become a highly anticipated event for the company's millions of loyalty members and candle fans. It is a chance for people to stock up on their favourite calming scents for the lowest prices of the year. The day also provides an opportunity to try new scents without paying full price.
In addition to Bath & Body Works, other brands such as Yankee Candle may also offer special prices in honour of Candle Day. The day is a great time to surprise friends and loved ones with candle gifts, especially with the holiday season approaching.
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It offers discounts on 3-wick candles
Candle Day is an annual event that takes place on the first Saturday of December. It was started in 2013 by the American retail company, Bath & Body Works, and has since become a popular tradition for candle lovers across the nation.
On Candle Day, Bath & Body Works offers significant discounts on its famous 3-wick candles, which are usually priced at around $24.50 to $26.95. During the sale, customers can purchase these candles for as low as $9.50 to $10.95, making it the lowest price of the season. The event typically lasts for one day online and two to three days in stores, with extended operating hours to accommodate the high demand.
The 3-wick candles come in a wide variety of fragrances, with over 130 regular scents and additional exclusive holiday scents launched specifically for Candle Day. In 2024, the event featured more than 180 3-wick candles across more than 140 exclusive fragrances, including new collaborations and limited-edition candles.
Candle Day has become a highly anticipated event for Bath & Body Works customers, with many making it a part of their annual holiday tradition. The company even hosts a countdown to Candle Day, with digital billboards and innovative scented billboard experiences to engage customers and create excitement.
In addition to the discounts on 3-wick candles, Candle Day also offers exclusive designs and commemorative fragrances, making it a great opportunity to stock up on gifts for the Christmas and winter holiday season. With the variety of options available, customers can find candles that bring warmth and delightful fragrances to their homes during the cooler months.
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It's a great time to gift candles
The winter holiday season is a time of gift-giving, and candles make incredible gifts. So, it's no surprise that Candle Day was started in 2013 by the American retail company, Bath & Body Works. The day is a beautiful way to usher in the cooler season, celebrated annually on the first Saturday of December.
Candle Day offers a variety of options for just about any personality. You can choose from a range of fragrances, such as the festive Champagne Toast, Cinnamon Apple, or Strawberry Pound Cake. Or, opt for something more classic like Black Tie, Peach Bellini, or Black Cherry Merlot. With over 130 regular scents and about 30 additional scents during Candle Day, you're sure to find something to suit your taste.
Candles can bring so much comfort and warmth to a room, especially during the cold winter months. They provide a delightful fragrance and a warm, soft light that can help you relax and unwind after a long day. The ancient Egyptians, Romans, and people in Japan, India, and Sweden have all historically used candles in various forms for religious and cultural purposes. Today, candles continue to be a source of comfort and joy for many.
In addition to the wide range of fragrances, Candle Day also offers exclusive designs, such as commemorative Candle Day-themed styles. You can shop both online and in-store, with some stores offering extended hours to accommodate the high demand. It's a great opportunity to stock up on your favorite candles at discounted prices, as well as try out new scents without breaking the bank.
So, this Candle Day, why not surprise your loved ones with the gift of a delightful candle? With so many options to choose from, you're sure to find something that will bring warmth and joy to their homes.
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Other brands like Yankee Candle also offer deals
While Bath & Body Works' Candle Day is a popular event for candle enthusiasts, other brands like Yankee Candle also offer deals. Yankee Candle runs periodic promotions and special offers, such as "Buy two, get two free" or "Buy a Small Tumbler Candle for $5 with your $30 purchase." These offers are often automatically applied to your purchase, but some require a promo code for online redemption.
Yankee Candles are known for their reasonable pricing, with their classic 22 oz jars often on sale for around $17, making them a good value option. The large jar candles typically last around 150 hours, providing a consistent and slow burn. In comparison to Bath & Body Works candles, Yankee Candles offer better value due to their longer burn time, despite having a slightly lesser fragrance throw.
For those seeking alternatives to Yankee Candles, there are several options available. Homeworx candles offer a similar scent throw but differ in style, featuring four-wick jar candles that burn quickly. Village Candles provide dual wicks in their large jars, differing from Yankee's classic single-wick design. Other brands mentioned as alternatives include Voluspa, which offers a balance of natural ingredients, scent complexity, and affordability, and Fraser Candle Co., a small Canadian company with long-lasting candles and unique scents.
While Candle Day specifically highlights Bath & Body Works' discounts, Yankee Candle and other brands provide opportunities for candle lovers to explore a range of options throughout the year. Whether it's taking advantage of promotions or discovering new scents and styles, candle enthusiasts have a variety of choices beyond Candle Day to indulge their passion.
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Frequently asked questions
Candle Day was started in 2013 by the American retail company, Bath & Body Works.
Candle Day is celebrated on the first Saturday of December.
On Candle Day, Bath & Body Works offers huge discounts on their famous 3-wick candles.
During Candle Day, all 3-wick candles are priced at $9.50-9.95 (retail value: $24.95-$26.95).
Yes, you can shop for candles online and in-store on Candle Day.
