Maddie James
In 2020, Gwyneth Paltrow's lifestyle brand Goop launched a candle called This Smells Like My Vagina, retailing at $75. The candle was a collaboration with perfumer Douglas Little, founder of fragrance brand Heretic, and was described as a mix of geranium, citrusy bergamot, cedar absolutes juxtaposed with damask rose and ambrette seed. The candle sold out within hours of hitting the market, with Paltrow defending the product as a strong feminist statement. Goop has since released additional scents, including Hands Off My Vagina and This Smells Like My Orgasm.
| Characteristics | Values |
|---|---|
| Name | This Smells Like My Vagina |
| Brand | Heretic x Goop |
| Weight | 10.5 oz |
| Price | £58, $75 |
| Scent | Geranium, citrusy bergamot, cedar, damask rose, ambrette seed |
| Other Scents | This Smells Like My Orgasm, Hands Off My Vagina |
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What You'll Learn
- Gwyneth Paltrow's candle is called 'This Smells Like My Vagina'
- The candle was a collaboration between Paltrow's lifestyle brand Goop and Heretic Parfum
- The candle sold out within hours of hitting the market
- The candle was priced at $75
- Paltrow has since released additional scents such as 'Hands Off My Vagina' and 'This Smells Like My Orgasm'
Gwyneth Paltrow's candle is called 'This Smells Like My Vagina'
Gwyneth Paltrow's candle is called "This Smells Like My Vagina". The candle was originally launched in 2020 and sold for $75. It was created in collaboration with Douglas Little, the founder of fragrance brand Heretic, and was sold on Paltrow's lifestyle brand website, Goop. The candle has been described as having a "funny, gorgeous, sexy and beautifully unexpected scent", with notes of geranium, citrusy bergamot, cedar, damask rose, and ambrette seed.
The candle caused a stir upon its release, with some deeming it a gimmick, while others praised its scent. It sold out within hours of hitting the market, with notable figures such as Elton John purchasing the candle in bulk. Despite the controversy, the candle proved to be a commercial success for Paltrow and Goop, with the initial batch selling out quickly.
In 2025, the candle made headlines again as it was reported that Paltrow was facing a lawsuit from a Texas man and others who claimed that the candle was defective and dangerous. The case was later dropped. Paltrow also made comments about the candle at the Mindvalley Manifesting Summit, revealing that the candle's creation was initially a joke. By this time, the candle was being resold on eBay for $400, five times its original price.
Paltrow has been criticised for her controversial product launches over the years, with "This Smells Like My Vagina" being one of the most talked-about items. Despite the criticism, Paltrow has defended the candle and her brand against detractors.
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The candle was a collaboration between Paltrow's lifestyle brand Goop and Heretic Parfum
The candle, titled "This Smells Like My Vagina", was a collaboration between Paltrow's lifestyle brand Goop and Heretic Parfum. The candle was the brainchild of Goop's Gwyneth Paltrow and Heretic Parfum's founder and perfumer Douglas Little. The idea for the candle came about when Paltrow and Little were experimenting with different scents. On smelling one particular fragrance, Paltrow remarked, "This smells like a vagina!". From there, the duo crafted a bestselling body-positive concept intended for those who wanted to de-stigmatize the vagina and celebrate it. The candle was described as a mix of geranium, citrusy bergamot, and cedar absolutes juxtaposed with damask rose and ambrette seed, resulting in a funny, gorgeous, sexy and beautifully unexpected scent.
The candle caused quite a stir, with some calling it a gimmick and an "overpriced container of wax with a 'clever' name". Despite the criticism, the candle sold out within hours of hitting the market, with celebrities like Elton John reportedly buying it in bulk. The candle was available for purchase on Goop's website and eBay, and it continues to be a topic of conversation and review years after its launch.
Following the success of the original candle, Goop and Heretic Parfum collaborated on a second scent called "This Smells Like My Orgasm". This candle features notes of pink grapefruit, cassis berries, neroli, and Turkish rose absolute. The product description promises a soft, sophisticated aphrodisiac. The Goop x Heretic collaboration also includes a mini version of the original candle, a 10 mL rollerball perfume, and a prayer candle.
While Goop no longer sells the original candle, which was discontinued two years ago, Paltrow has embraced the controversy and expanded the line with additional scents such as "Hands Off My Vagina". The candle also inspired a range of memes and landed Goop in legal trouble when a Texas man filed a class-action lawsuit alleging that the candle exploded due to a manufacturing flaw. Despite the mixed reactions and legal issues, Paltrow has defended the candle and its message of female empowerment.
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The candle sold out within hours of hitting the market
The Gwyneth Paltrow candle, "This Smells Like My Vagina", sold out within hours of hitting the market. The candle was a collaboration between Paltrow's lifestyle brand Goop and Heretic Parfum. The candle was priced at $75 and was described as having a mix of geranium, citrusy bergamot, and cedar absolutes juxtaposed with damask rose and ambrette seed.
The candle was certainly a talking point, with some calling it a gimmick, an "overpriced container of wax with a 'clever' name". However, others seemed to genuinely enjoy the scent, with one reviewer saying they really liked it. The candle was also defended by Paltrow herself, who said it was meant to be a strong feminist statement.
The candle was so popular that it broke the internet, according to Paltrow, and even led to a class action lawsuit being filed against Goop, alleging that the candle was defective and had caused an explosion. Despite the controversy, the candle remained on sale and even spawned additional scents such as "Hands Off My Vagina" and "This Smells Like My Orgasm".
The candle's success can be attributed to a combination of factors, including Paltrow's influence, the unique scent, and the provocative name. Whether loved or hated, the candle certainly captured the public's attention and sparked conversations about feminism and women's sexuality.
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The candle was priced at $75
In 2020, Gwyneth Paltrow's lifestyle brand Goop launched a candle called "This Smells Like My Vagina", priced at $75. The candle was a collaboration between Goop and Heretic Parfum, a fragrance brand that creates 100% natural, plant-based perfumes and soy-based candles. The candle was intended to be a body-positive concept, celebrating and destigmatizing female sexuality.
The candle's scent was described as a mix of geranium, citrusy bergamot, cedar, damask rose, and ambrette seed, resulting in a funny, gorgeous, sexy, and beautifully unexpected fragrance. Despite some criticism and controversy, the candle sold out within hours of its launch, with celebrities like Elton John buying it in bulk.
The $75 price tag for the candle can be considered a strategic decision by Paltrow and her brand Goop. The pricing positions the candle as a luxury item, tapping into the growing market for premium scented candles. The higher price point also aligns with Goop's brand image as a lifestyle brand offering exclusive and upscale products to its customers.
Additionally, the $75 price may have been set to contribute to a higher profit margin for the company. With scented candles, the cost of production is typically lower compared to the selling price, allowing for higher profitability. By pricing the candle at a premium, Goop could have aimed to maximize its revenue and profit from each sale, contributing to the overall success and profitability of the brand.
While the original "This Smells Like My Vagina" candle has been discontinued, Goop has since expanded its candle collection with additional scents, such as "Hands Off My Vagina" and "This Smells Like My Orgasm". These new candles continue to generate interest and sales, building on the success of the original $75 candle.
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Paltrow has since released additional scents such as 'Hands Off My Vagina' and 'This Smells Like My Orgasm'
Gwyneth Paltrow's candle collection has certainly sparked conversation. The Goop founder and actor has released several candles with intriguing names and scents, including the infamous "This Smells Like My Vagina" candle. This candle, priced at $75, sold out within hours of its release, creating a buzz around Paltrow's unique product line.
Following the success of her first candle, Paltrow released additional scents, including "Hands Off My Vagina" and "This Smells Like My Orgasm." The "Hands Off My Vagina" candle was launched in 2022 to support reproductive rights, particularly in light of the anniversary of the Roe v. Wade Supreme Court decision. Paltrow and Goop collaborated once more with perfumer Heretic to create this limited-edition candle, donating $25 from each sale to the American Civil Liberties Union Foundation. The scent profile of this candle features notes of Hinoki Wood, Damascena Roses, toasted cacao, and soft coriander.
The "This Smells Like My Orgasm" candle, priced at $75, was introduced in 2020 as a follow-up to the success of the original vagina-scented candle. Paltrow described this new scent as "punk rock, feminist." It features a blend of tart grapefruit, neroli, ripe cassis berries, gunpowder tea, and Turkish rose absolutes. The packaging reflects the theme with a box printed with fireworks.
Paltrow has faced criticism and scrutiny for her unconventional candle scents and her brand Goop's controversial products. However, she has also gained attention and success, with celebrities like Elton John reportedly buying her candles in bulk. Love it or hate it, Paltrow's candle collection has certainly made an impact, sparking conversations about feminism, scent marketing, and the power of a provocative product name.
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Frequently asked questions
The Gwyneth Paltrow candle is called “This Smells Like My Vagina".
The Paltrow candle was released in 2020.
The candle is said to have a mix of geranium, citrusy bergamot, cedar, damask rose, and ambrette seed.
The Paltrow candle was priced at $75.
