Chloe Adams
Country music star Luke Bryan partnered with Yankee Candle to release a limited-edition scented candle called Kill the Lights to promote his album of the same name. The candle was described as having a warm and sweet scent, reminiscent of a traditional warm-me-up on a cold winter's day—a mug full of something steaming topped with a layer of thick vanilla cream and laced with a dash of strong bourbon. Fans could enter contests to win the candle, and it was also available for purchase online and in Yankee Candle stores for a limited time.
| Characteristics | Values |
|---|---|
| Candle Company | Yankee Candle |
| Candle Scent | Vanilla Bourbon |
| Candle Name | Kill The Lights |
| Candle Type | Limited Edition |
| Availability | Online and In-store |
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Yankee Candle Company
The collaboration between Luke Bryan and Yankee Candle provided an innovative way to promote the singer's new album. Fans were given the opportunity to win the candle through sweepstakes and contests, with some lucky winners also receiving autographed CDs, gift baskets, and even a signed guitar. The candle was also available for purchase in Yankee Candle stores and on their website, with an added incentive of a free votive candle during the initial launch period.
The Yankee Candle Company has a long-standing reputation for its classic and comforting scents, such as lavender and apple cinnamon. The Luke Bryan candle, with its unique vanilla bourbon fragrance, offered a departure from their typical offerings. This unexpected collaboration captured the attention of both candle enthusiasts and fans of the singer, creating a unique opportunity to engage with their favourite artist in a new way.
The marketing strategy behind the Luke Bryan candle showcases Yankee Candle's creativity and willingness to innovate. By partnering with a popular artist and incorporating his image and scent into their product, they created a limited-edition item that generated excitement and buzz. This strategy not only promoted the candle but also contributed to the success of Bryan's album launch, demonstrating the power of cross-promotion and the ability to engage and delight fans through unexpected collaborations.
In conclusion, the Yankee Candle Company's Luke Bryan candle is a testament to their creativity and ability to surprise their customers. By partnering with a country music star and developing a unique fragrance, they offered fans a multisensory experience that combined scent, sound, and celebrity appeal. This limited-edition candle not only promoted the singer's album but also expanded the horizons of what a candle could represent, marking a memorable moment in the world of scented candles.
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Vanilla Bourbon
The Luke Bryan "Kill The Lights" Yankee Candle in Vanilla Bourbon is a limited-edition candle created in collaboration with the country singer to promote his album of the same name. Yankee Candle described the fragrance as the "perfect fit" for Bryan, and it was one of the company's five new scents for fall.
The candle was released in 2015, and while the limited-edition jars were not available for direct purchase, fans could enter sweepstakes to win one. One sweepstakes offered 1,500 winners the chance to receive the limited-edition candle, with one grand prize winner receiving a gift basket featuring the candle, an autographed "Kill the Lights" CD, and a guitar signed by Luke Bryan. Another sweepstakes gave fans who purchased the "Kill the Lights" album in-store a free votive candle in the Vanilla Bourbon scent.
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Kill the Lights album
Country music star Luke Bryan partnered with Yankee Candle to release a limited-edition candle called ""Kill the Lights"" to promote his album of the same name. The candle was scented with vanilla bourbon, one of the company's new fragrances for fall, and was available through a contest. The "Kill the Lights" album, Bryan's fifth studio album, was released on August 7, 2015, and debuted at number one on the US Billboard 200 chart, selling 345,000 album-equivalent units in the first week.
The album received generally positive reviews from music critics. Critics described it as a "likable collection of friendly come-ons, lost love laments, and sentimental odes to gravel roads and car rides to the nearest big town," and "well-turned Nashville radio bait, trite yet undeniable." It was also called ""bro-country"" by some critics, who noted that "the women are shadows and might be figments of the man's imagination."
"Kill the Lights" was Bryan's third number-one album and included the singles "Fast," which reached number one in April 2017, and "Crash My Party," which was his most successful project to date. The album also garnered positive reviews from customers, who enjoyed Bryan's voice and found the album to be a great follow-up to his previous work with awesome songs that were hits in country music. Many customers also reported that the album put them in a good mood and offered good value for money.
Overall, the "Kill the Lights" album by Luke Bryan received a positive response from both critics and fans, with some considering it a highlight of his discography. The accompanying candle promotion added a unique element to the album's release, showcasing Bryan's creativity in engaging his fanbase.
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Online
You can find the Luke Bryan "Kill the Lights" Yankee Candle online on eBay. The candle was released in 2015 to celebrate the release of Bryan's album of the same name. The candle has a vanilla bourbon fragrance, one of the company's five new scents for fall, which was decided to be the perfect fit for the singer, according to a Yankee Candle spokesperson.
The candle was a limited edition release, with sweepstakes allowing fans to win the candle and a signed "Kill the Lights" CD. One grand prize winner received a gift basket featuring the candle, CD, and an autographed Luke Bryan guitar. A second sweepstakes ran from August 7 to August 28, with 1,500 winners receiving the limited edition candle.
Fans were also able to purchase the "Kill the Lights" album and candle together online at YankeeCandle.com/LukeBryan. Those who bought the album in stores received a free votive candle of Vanilla Bourbon through August 16.
While the candle is no longer available on the Yankee Candle website, you may be able to find it through online auction sites like eBay or through sweepstakes.
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In-store
The Yankee Candle Company partnered with country music singer Luke Bryan to create a limited-edition candle called "Kill the Lights," named after his album of the same name. The candle was released on the same day as the album, August 7, 2015, and was available for purchase in Yankee Candle stores.
The "Kill the Lights" candle is vanilla-bourbon scented, which Yankee Candle describes as reminiscent of "a traditional warm-me-up on a cold winter's day—a mug full of something steaming topped with a layer of thick vanilla cream and laced with a dash of strong bourbon."
To promote the candle and album, Yankee Candle offered a contest where fans could enter to win the candle and a copy of the "Kill the Lights" album, with one grand prize winner receiving a gift basket that included an autographed Luke Bryan guitar. A second sweepstakes was also held, where 1,500 winners received the limited-edition candle.
During the promotional period, those who purchased the "Kill the Lights" album in-store at Yankee Candle received a free votive candle in the Vanilla Bourbon scent.
While the limited-edition "Kill the Lights" candle may no longer be available in stores, you may be able to find it or other Luke Bryan merchandise through third-party sellers or collectors.
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Frequently asked questions
The Luke Bryan candle was a limited edition candle created by Yankee Candle to promote the singer's album "Kill the Lights." It was available on the Yankee Candle website and in stores.
The candle was called "Kill The Lights" and was described as having a warm and sweet scent. Yankee Candle described the fragrance as "a traditional warm-me-up on a cold winter's day—a mug full of something steaming topped with a layer of thick vanilla cream and laced with a dash of strong bourbon."
The candle was released on August 7, 2015, the same day as Bryan's "Kill the Lights" album.
The candle was initially only available by entering a contest on the Yankee Candle website. Later, it was made available for purchase on the Yankee Candle website and in stores.
