Jessie Taylor
In 2017, Aldi released three candles that were very similar in scent and name to those of candle and perfume giant Jo Malone. The Aldi candles, priced at £3.99, were called 'Blackberry Bay', 'Lime, Basil and Mandarin', and 'Pomegranate Noir', and were quickly snapped up by shoppers. The Jo Malone candles, on the other hand, cost £44. While the Aldi candles were praised for their competitive prices and lovely scents, some reviewers noted that the Jo Malone candles had a stronger scent throw and better presentation.
| Characteristics | Values |
|---|---|
| Price | £3.99 |
| Weight | 300g |
| Scent | Blackberry Bay, Lime, Basil and Mandarin, Pomegranate Noir |
| Wick | Two wicks |
| Burn time | 48 hours |
| Packaging | Clear glass container, understated label, metal lid |
| Availability | In-store |
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What You'll Learn
Aldi's Pomegranate Noir candle is a good alternative to Jo Malone's
In terms of presentation, the Jo Malone candle comes out on top. It is box-wrapped and beautifully presented with a ribbon, while the Aldi candle has a simple design with a sticker that can be easily removed. The Aldi candle also has a metal lid, which can be used to trap in the scent when the candle is not in use. However, some reviewers have noted that the lid feels cheap.
The Aldi candle features two wicks, which makes it seem more luxurious and expensive. It also has a longer burn time than the Jo Malone candle, with an estimated 48 hours compared to 45 hours.
While the Aldi candle may not be an exact dupe of the Jo Malone original, it is a decent candle in itself and offers excellent value for money. It is a good option for those who want to experience a similar scent without breaking the bank.
Overall, if you are looking for a cheaper alternative to Jo Malone's Pomegranate Noir candle, Aldi's version is a good option. It offers a similar scent, longer burn time, and a more affordable price tag. However, if you are seeking a strong and long-lasting fragrance, you may be slightly disappointed.
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The Jo Malone dupe candles are cheaper than Jo Malone's
The Jo Malone dupe candles from Aldi are a fraction of the cost of their counterparts. The Aldi candles retail at £3.99 for 300g, while the Jo Malone candles cost £44 for 200g. That's a significant saving, especially if you're buying multiple candles.
In terms of value for money, the Aldi candles are hard to beat. They offer similar scents and a comparable burn time to the Jo Malone candles, at a much lower price point. The Aldi candles also have two wicks, which makes them seem more luxurious and expensive.
While the presentation of the Aldi candles may not be as sophisticated as the Jo Malone packaging, which includes box-wrapping, ribbons, and branded shopping bags, the Aldi candles still offer a stylish and elegant design. The clear glass container and understated label give the candles a simple and classic look, and the metal lid can be used to trap in the scent when the candle is not in use.
The Aldi candles have received positive reviews, with many praising the lovely scent and excellent value for money. Some have noted that the scent of the Aldi candles is not as strong or long-lasting as the Jo Malone candles, but for the price, they offer a great alternative.
Overall, if you're looking for a budget-friendly option that doesn't compromise on style or scent, the Aldi Jo Malone dupe candles are an excellent choice. With their affordable price tag and pleasant fragrances, they offer a great way to enjoy a luxury experience without breaking the bank.
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Aldi's candles are stronger-scented than Jo Malone's
Aldi's range of candles is a fantastic alternative to Jo Malone's pricier options. The former's hurricane candles, for instance, are £325 cheaper than their Jo Malone counterparts. While the burn may not be as even, the Aldi hurricane candles offer a longer burn time of 270 hours compared to Jo Malone's 220 hours.
The scent of Aldi's candles is also worth noting. Some reviewers claim that the Aldi candles are stronger-scented than Jo Malone's, particularly the Blackberry Bay candle from Aldi. However, others disagree, stating that the scent of the Aldi candles is too subtle and does not fill the room like the Jo Malone candles.
One reason for the difference in scent strength could be the ingredients used. The cheaper ingredients in Aldi's candles may result in a less potent scent. Additionally, the Aldi candles are not manufactured in the UK, which may also contribute to the difference in scent.
Despite the differences in scent strength and presentation, Aldi's candles offer excellent value for money. At just £3.99, they are a fraction of the cost of Jo Malone's candles, which typically range from £18 to £44. For those who enjoy a strong-scented candle, the Aldi options may not be the best choice, but for those who prefer a lighter scent, they could be ideal.
Overall, while Aldi's candles may not match Jo Malone's in terms of scent strength and presentation, they offer a more affordable option for those who want a similar fragrance in their home without breaking the bank.
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Aldi's candles are not made or manufactured in the UK, unlike Jo Malone's
The Aldi candles are also larger than Jo Malone's, at 300g compared to 200g, and have two wicks rather than one, making them seem more luxurious. The candles are part of Aldi's ''Special Release' range, which changes weekly, and due to their popularity, they have now been brought back as a permanent feature. The range has also expanded to include hurricane candles, weighing 2.5kg and priced at £24.99, and other scents such as Peony and Velvety Rose.
The Aldi candles are very similar in scent to Jo Malone's, although some say the Jo Malone candles have a stronger scent payoff and are better quality. The Aldi candles have been described as a "distant cousin" or a "watered-down version" of the Jo Malone originals. However, given the significant price difference, many people are willing to sacrifice a slightly weaker scent or lower quality.
In terms of presentation, the Jo Malone candles are more luxurious, coming in a box with themed ribbons. In contrast, the Aldi candles are displayed next to the bleach and washing-up liquid in stores. However, the Aldi candles have a more modern and understated label and a metal lid, which can be used to trap in the scent when the candle is not in use.
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Jo Malone candles are better presented than Aldi's
While Aldi's candles are an excellent dupe for their Jo Malone counterparts in terms of scent and price, they fall short when it comes to presentation. Jo Malone candles exude luxury even before they are lit, with their elegant packaging and thoughtful details.
The Jo Malone candles come wrapped in a box, nestled in black tissue paper, and placed in a branded shopping bag adorned with a ribbon. The iconic cream and black packaging adds a touch of sophistication to the unboxing experience. In contrast, Aldi's candles are often found next to the bleach and washing-up liquid, lacking the same level of presentation and fanfare.
The candles themselves also differ in design. The Jo Malone candle's lid is described as having a "tiny black ribbon," adding a delicate touch. On the other hand, the Aldi candle's lid has been criticized as "awful," made of cheap, light metal that seems out of place. The Jo Malone candle's jar is sleek and tapered, while the Aldi candle's jar has been described as resembling a tumbler, giving it a less refined appearance.
Additionally, the Jo Malone candles offer a more intense fragrance experience. Their scent fills the room and lingers long after the candle is blown out, providing a stronger and more lasting aroma. The Aldi candles, while having a pleasant scent, are less potent and may not satisfy those seeking a powerful fragrance.
Lastly, the Jo Malone candles are manufactured in the UK, supporting British businesses and design. This aspect may appeal to consumers who prioritize buying local and promoting domestic industries.
In conclusion, while Aldi's candles offer excellent value for money and a pleasant fragrance, Jo Malone candles surpass them in terms of presentation, scent intensity, and brand experience, providing a more luxurious and indulgent option for candle enthusiasts.
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Frequently asked questions
Aldi's hurricane candles in Pomegranate and Lime and Basil are said to be similar to Jo Malone's hurricane candle. They are also a lot cheaper, at £24.99 compared to Jo Malone's £350.
Yes, Aldi's 'Blackberry Bay', 'Lime, Basil and Mandarin' and 'Pomegranate Noir' candles are very similar in scent and name to Jo Malone's candles.
The Aldi candles cost £3.99, whereas Jo Malone's candles cost £44.
