Tyler Brooks
Snif, a private company headquartered in New York, was founded in 2019 by Phil Riportella and Bryan Edwards. The company offers a range of luxury scented candles, perfumes, and fragrances that are not gender-specific and made from cruelty-free ingredients. With a focus on providing a digital experience, Snif allows buyers to try and choose scents according to their preferences. The company has raised $29.1 million from investors and is valued at around $4.22 billion, showcasing its success in revolutionizing the home fragrance market.
| Characteristics | Values |
|---|---|
| Number of Founders | 2 |
| Names of Founders | Phil Riportella and Bryan Edwards |
| Co-CEOs | Phil Riportella and Bryan Edwards |
| Year Founded | 2019 |
| Total Employees | 47 |
| Headquarters | New York, NY |
| Investors | VMG Partners, AF Ventures, BFG Partners, C Holdings, and FMS Capital Partners |
| Amount Raised | $29.1M |
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What You'll Learn
- Snif's co-founders and co-CEOs are Phil Riportella and Bryan Edwards
- The company is headquartered in New York and has 47 employees
- Snif offers a try-before-you-buy model for its luxury, gender-neutral fragrances and candles
- The company has raised $29.1 million from investors including VMG Partners and AF Ventures
- Snif's Private Hours candle was a collaboration with The Standard, High Line
Snif's co-founders and co-CEOs are Phil Riportella and Bryan Edwards
Snif, a DTC fragrance brand, offers a range of luxury scented candles and perfumes that are not gender-specific. The company was founded in 2019 by Phil Riportella and Bryan Edwards, who are also the co-CEOs.
Riportella and Edwards share a vision for building the most forward-thinking, modern brand that offers an excellent digital experience. Their goal was to first succeed in the fine fragrance market, and then branch out into other scented product categories. This strategy is exemplified by their expansion into the home fragrance market, with their first collection of stylishly designed, vegan and cruelty-free scented candles.
The collection features three new scents: Birds and the Breeze, Off the Grid, and Instant Karma. Each scent is designed with specific situations and moods in mind. For example, Off the Grid is intended for those seeking to disconnect, while Birds and the Breeze is a coastal, airy scent perfect for mornings.
Snif's unique selling point is its try-before-you-buy model, where consumers can sample miniature versions of the candles before committing to a purchase. This feature aligns with the company's belief that individuals should trust their own preferences when it comes to fragrances.
With a team of 47 employees, Snif has raised $29.1 million in funding and is headquartered in New York, NY. The company continues to revolutionize the fragrance industry, providing a luxury digital experience to its customers.
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The company is headquartered in New York and has 47 employees
Snif, a luxury scented candle company, is headquartered in New York and has 47 employees. The company was founded in 2019 by Phil Riportella and Bryan Edwards, who are co-CEOs. Snif offers a range of scented candles and perfumes that are not gender-specific and are made from cruelty-free ingredients. The company's products are known for their stylish and elegant design, with a modern yet timeless silhouette and a rich, earthy colour palette.
Snif's unique selling point is its focus on providing a digital experience to its customers. The company offers a "try-before-you-buy" model, allowing customers to experience the fragrances at home before making a purchase. This sets Snif apart from traditional retailers and allows customers to trust their own preferences without being influenced by marketing or fragrance "experts".
The company's co-founders, Riportella and Edwards, have spoken about their drive to build a forward-thinking, modern brand that offers a superior digital experience. They first focused on fine fragrances before expanding into the candle market. This expansion was a natural transition for the brand, as scented candles were always part of their roadmap.
Snif's headquarters in New York serves as the central hub for the company's operations and management. With 47 employees, the company likely has a range of departments and teams working together to create, market, and distribute their products. These teams may include product development, marketing, sales, and customer service, among others.
The company's presence in New York, a global centre for fashion, beauty, and innovation, likely provides Snif with access to a diverse and talented workforce, as well as proximity to potential customers and partners. The city's vibrant and creative energy may also inspire the company's product development and marketing strategies, helping to shape Snif's unique brand identity.
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Snif offers a try-before-you-buy model for its luxury, gender-neutral fragrances and candles
Snif, a New York-based company, offers a unique try-before-you-buy model for its luxury scented candles and fragrances. The company, founded in 2019, is revolutionizing the home fragrance market with its gender-neutral, vegan, and cruelty-free products.
Co-founded and co-led by Phil Riportella and Bryan Edwards, Snif aims to provide an exceptional digital experience to its customers. The brand's first collection includes three heavenly scents: Birds and the Breeze, Off the Grid, and Instant Karma. Each scent is carefully crafted and packaged in Snif's signature style, featuring a sleek and elegant design with a modern yet timeless silhouette.
The try-before-you-buy model allows consumers to experience the fragrances at home before making a purchase. Snif offers 2oz samples of their candles, providing a convenient and risk-free way to test the products. This model empowers customers to trust their own preferences and make informed decisions based on their personal experiences with the scents.
The samples are not only functional but also aesthetically pleasing. The miniature versions of the full-size candles are designed with attention to detail, featuring chic vessels that color-match the soy and vegetable wax blend. The samples are so well-crafted that customers may be inclined to purchase the full set just to keep the minis.
Snif's innovative approach to fragrance and commitment to quality have attracted investors, with the company raising $29.1 million from notable firms such as VMG Partners, AF Ventures, and FMS Capital Partners. The company's expansion into the luxury home fragrance market demonstrates its forward-thinking and modern brand strategy, solidifying its position as a trusted and beloved scent destination.
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The company has raised $29.1 million from investors including VMG Partners and AF Ventures
Snif, a luxury scented candle company, has raised $29.1 million from investors, including VMG Partners and AF Ventures. Cofounders and co-CEOs Phil Riportella and Bryan Edwards have expanded their direct-to-consumer fragrance brand into the home fragrance market with a new collection of stylishly designed, vegan, cruelty-free, hand-poured scented candles.
The company's current valuation and revenue are unknown, but it has 47 employees and is headquartered in New York, NY. Snif was founded in 2019 with the goal of revolutionizing the fragrance industry by offering a luxury level of scents that are not gender-specific and made from cruelty-free ingredients.
Snif's unique business model allows buyers to try and choose scents according to their preferences before committing to a purchase. This "try-before-you-buy" model sets them apart from traditional retailers and allows consumers to trust their noses when it comes to fragrance choices. The company's first collection features three brand-new scents: Birds and the Breeze, Off the Grid, and Instant Karma. The packaging and design continue the Snif signature style: sleek, elegant, modern, yet timeless silhouettes in rich, earthy, and warm colour palettes.
The company has gained significant financial traction, attracting investments from VMG Partners and AF Ventures, among others. With this funding, Snif aims to continue its journey of revolutionizing the fragrance industry and expanding its presence in the competitive home fragrance market.
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Snif's Private Hours candle was a collaboration with The Standard, High Line
Snif, a New York-based private company, offers luxury fragrances and scented candles that are not gender-specific. The company was founded in 2019 by co-CEOs Phil Riportella and Bryan Edwards. Snif's products are vegan, cruelty-free, and made from high-quality ingredients, including soy and vegetable wax blends and pure cotton fibre wicks. The company provides a unique try-before-you-buy experience with its Snif Trial Kits, allowing customers to explore various fragrances and scented candles before committing to a purchase.
One of Snif's notable collaborations is the "Private Hours" candle, created in partnership with The Standard, High Line. This limited-edition candle was inspired by the vibrant atmosphere of The Standard, High Line hotel, known for its stunning city views and legendary bars. The candle's scent profile includes spiced rum, cannabis, tobacco, cashmere woods, and amber, creating a seductive and alluring aroma. It was designed to capture the essence of intimate moments and keep your secrets.
The launch of the "Private Hours" candle was celebrated with an intimate dinner hosted by Snif's co-founder, Phil Riportella, and his husband, Simon Huck, at The Standard, High Line. The event, "Private Hours" in Boom with The Standard x Snif, took place on the 18th floor, offering stunning views of downtown Manhattan. The golden summer evening brought together founders and notable guests, including RJ King, Brooks Nader, and Christine Abraham, who enjoyed espresso martinis and a delicious meal.
The "Private Hours" candle by Snif and The Standard, High Line, is more than just a candle; it embodies the fusion of fragrance and intimate experiences. With its unique scent profile and collaboration with The Standard, High Line, this limited-edition candle offers a sensory journey that evokes a sense of exclusivity and sophistication. Snif's collaboration with The Standard, High Line, showcases the brand's commitment to innovation and their desire to create candles that capture the essence of memorable moments and spaces.
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Frequently asked questions
Snif Candles is owned by co-founders and co-CEOs Phil Riportella and Bryan Edwards.
Phil Riportella is the co-founder and co-CEO of Snif Candles. He is also known for hosting events, such as the Private Hours candle collaboration dinner with The Standard x Snif.
Bryan Edwards is the co-founder and co-CEO of Snif Candles, working alongside Phil Riportella.
Snif was founded in 2019 and is headquartered in New York, NY.
Snif has raised $29.1 million in funding from investors such as VMG Partners, AF Ventures, and FMS Capital Partners.
