Chloe Adams
PartyLite is a home party business that began in the candle business nearly 40 years ago. It has since expanded its product line to include fragrances, home décor, and gourmet food products. The company offers a wide selection of decorative candles, candle accessories, and scented candles, including jar candles, tealights, votives, and pillar candles. PartyLite candles can be purchased through independent consultants who host parties or promote them online. The company provides incentives for hostesses and consultants based on total party sales. With a strong presence in the market and a wide range of products, PartyLite has achieved success and helped aspiring entrepreneurs establish their careers in the industry.
| Characteristics | Values |
|---|---|
| Types of candles | Jar candles, Tealights, Votives, Pillar candles, Flameless Fragrance, Wax melts, Scent sticks, Smart Home Plug-in, Room spray, Essential oils |
| Types of fragrances | Citronella, Forest Bathing, Brighter World, BeBalanced, GloLite, AromaPure, Fresh Home, Pumpkin-inspired, Summer Clearance Sale, Mistletoe Mojito, Chrysanthemum Cedarwood, Blueberry Lemonade, Amber Suede |
| Business model | Multi-level marketing (MLM) scheme, independent consultants host parties, collaborate with hostesses, promote online, or go to a consumer's location |
| Manufacturing facilities | Batavia, Illinois; Cumbria, England |
| Distribution facilities | Tilburg, Netherlands |
| Office locations | Plymouth, Massachusetts; Leesburg, Ohio |
| Parent company | Blythe Inc. |
| Founder | Mabel Baker |
| Year founded | 1973 (as a subsidiary of Baker's original enterprise) or 1976 (when Bob Goergen purchased Valley Candle and Candle Corp. of America) |
| Number of consultants | Over 60,000 |
Explore related products
What You'll Learn
PartyLite's history
PartyLite is a home party business that began in the candle business nearly 40 years ago. It is now a leader in its market, with a business that includes fragrances and home décor categories.
The company was established in 1973 as a subsidiary of its mother company, which has been in operation since 1909. The founder, Mabel Baker, quickly turned her talent for candle-making into a multimillion-dollar franchise. Baker's commitment and passion for craft-making allowed her to successfully expand her business.
In 1976, entrepreneur Bob Goergen partnered with three colleagues to purchase Valley Candle in Brooklyn, N.Y., and then Candle Corp. of America, based in Chicago. Today, Goergen is the executive chairman and his son Rob Goergen is the CEO.
PartyLite manufactures most of its candles at its facilities in Batavia, Illinois, and Cumbria, England. The company also owns distribution facilities in the Netherlands and an office in Plymouth, Massachusetts.
PartyLite sells its products through parties hosted by independent consultants who recruit hostesses. Most parties incorporate games or decorating activities to keep attendees engaged. Consultants have the freedom to promote their products in unique and innovative ways, whether by hosting parties, collaborating with volunteer hostesses, promoting them online, or going to a consumer's location to present and sell PartyLite products.
Candle Mold Release: Is It Always Necessary?
You may want to see also
Explore related products
PartyLite consultants
PartyLite is a home party business that began in the candle business nearly 40 years ago and today is a leader in its market with a business that includes fragrances and home décor categories. The company manufactures most of its candles in its facilities in the US and the UK.
PartyLite candles are sold by independent consultants who can choose to host parties on their own, collaborate with volunteer hostesses, promote them online, or go to a consumer's location to present and sell PartyLite products. Consultants are given the freedom to come up with unique and innovative ways to sell PartyLite products. Before they can start earning money, consultants need to first acquire a PartyLite starter kit, which contains all the basic products that a consultant will need to promote, including candles of varying designs and scents, different designs of candle holders and accessories, fragrance oils, and pinecone warmers, among others.
There are over 60,000 PartyLite consultants around the world, and the company has been praised for helping aspiring entrepreneurs, especially women, establish a career in the industry. PartyLite consultants can earn money through the sales they make at parties, and the company provides a structured incentive program for the hostess and consultant based on total sales at the party.
While some people have had positive experiences with PartyLite consultants, there are also mixed reviews, with some customers reporting issues with their orders or difficulties contacting their consultant.
The Magic of Seven-Day Candles
You may want to see also
Explore related products
PartyLite products
PartyLite is a home party business that began in the candle business nearly 40 years ago and today is a leader in its market, offering fragrances and home décor categories. The company manufactures most of its candles in a 420,000-square-foot facility in Batavia, Illinois, and a 90,000-square-foot facility in Cumbria, England. PartyLite offers a wide range of products, including decorative candles, accessories, gourmet food products, and recipes. The candles and accessories come in various shapes, designs, and sizes to cater to different tastes and preferences.
The company sells its products through independent consultants who host parties, collaborate with volunteer hostesses, promote them online, or go to a consumer's location to present and sell PartyLite products. Consultants can acquire a PartyLite starter kit to help them get started, which includes candles of varying designs and scents, candle holders, accessories, fragrance oils, and pinecone warmers.
PartyLite's product line includes jar candles, tealights, votives, pillar candles, citronella candles, flameless fragrances, wax melts, scent sticks, room sprays, essential oils, and smart blends and warmers. They also offer accessories like jar holders, tealight holders, votive holders, and wax melt warmers.
Some of their best-selling products include the GloLite by PartyLite® Geranium Citronella™ Scented Jar Candle, GloLite by PartyLite® Iced Snowberries™ Large Tealights, and the Blueberry Lemonade Scent Plus® Heart Wax Melts.
Reviews for PartyLite products are mixed. While some customers rave about the scents and quality of the candles, others have complained about issues with burning and changes in fragrance.
Candle Smoke Inhalation: What Are the Health Risks?
You may want to see also
Explore related products
PartyLite reviews
PartyLite is a home party business that began in the candle business nearly 40 years ago and today is a leader in its market, with a business that includes fragrances and home décor categories. The company offers a wide selection of products that can instantly give your home a relaxing and more welcoming ambiance. From scented candles to special gourmet food, PartyLite has everything your home needs.
Reviews for PartyLite candles are generally positive, with many customers praising the candles' long-lasting fragrance and clean burn. One review on Viewpoints.com mentions that the scent of the tiny votive candles purchased for a wedding lasted for ten years. Another review on the same website mentions that the candles are of good quality, but the rest of the products are overpriced. The reviewer also mentions that the sales people are pushy.
A review on viewpoints.com mentions that the reviewer came upon PartyLite when a friend was having a party, and they figured they would go and see what it was all about. They mention that they still think the prices are quite high compared to competitors.
PartyLite has an overall rating of 3.1 out of 5 on Glassdoor, based on over 83 reviews left anonymously by employees. 43% of employees would recommend working at PartyLite to a friend, and they rate the company 3.5 out of 5 for work-life balance. The company manufactures most of its candles at facilities in Batavia, Illinois, and Cumbria, England.
Recycling Candle Glasses: What You Need to Know
You may want to see also
Explore related products
PartyLite's manufacturing and distribution
PartyLite is a home party business that began in the candle business nearly 40 years ago. It has since expanded its product line to include fragrances, home décor, and gourmet food products. The company was established in 1973 as a subsidiary of its mother company, which has been in operation since 1909.
PartyLite manufactures most of its candles in-house at two large facilities: a 420,000-square-foot facility in Batavia, Illinois, and a 90,000-square-foot facility in Cumbria, England. The company also owns a sizeable distribution centre in the Netherlands, measuring 442,500 square feet, and a 100,000-square-foot office in Plymouth, Massachusetts.
The company's manufacturing and distribution capabilities have allowed it to become one of the top candle companies in the world, with over 100 products and 60,000 consultants worldwide. PartyLite's success is attributed to its unique approach to selling, where independent consultants host parties or collaborate with hostesses to promote and sell their products.
To become a consultant, one must first acquire a PartyLite starter kit, which contains candles, candle holders, accessories, fragrance oils, and more. Consultants are given the freedom to innovate their sales strategies, whether through hosting parties, promoting products online, or going directly to consumers.
PartyLite has made significant investments in improving its supply chain management, partnering with Villanova University to train its managers and leaders in project management. These efforts have resulted in cost savings of $3-$4 million annually and improvements such as enhanced candle safety stock, a direct ship replenishment program, and a consolidated freight program.
Candles: A Thoughtful Gift for Teachers?
You may want to see also
Frequently asked questions
PartyLite candles are sold by independent consultants who host parties to promote and sell the products.
You can buy PartyLite candles by contacting a local consultant or by purchasing them online.
PartyLite offers a wide range of candles, including scented and unscented candles, jar candles, tealights, pillar candles, and citronella candles. They also sell various candle accessories, such as holders and warmers.
