Brooke Martin
Candles have been used for over 5,000 years, and India has a long history of candle-making. In ancient times, Indians made candles by boiling the fruit of the cinnamon tree to extract wax. Today, India's candle market is growing, with an estimated size of USD 736.9 million in 2023 and an expected growth rate of 9.4% from 2024 to 2030. The market growth is driven by factors such as the increasing use of candles in homes and businesses, the popularity of scented candles, and the adoption of candles in therapeutic spas and hospitality settings. India's candle market also caters to international demand, with companies like CandlesCube, Oswal, and CAPSEALS exporting their products globally. These manufacturers produce a variety of candles, including scented, soy, paraffin, and beeswax candles, meeting diverse customer needs and contributing to the thriving Indian candle industry.
| Characteristics | Values |
|---|---|
| History of candle-making in India | Wax from boiling the fruit of the cinnamon tree was used for temple candles in India. |
| Modern-day candle-making process | Wax, wick, and oil are the three fundamental elements of each candle. |
| Types of wax used | Paraffin wax, beeswax, soy wax, coconut wax |
| Types of candles | Scented candles, pillar candles, tealight candles, votive candles, taper candles, jar candles, designer candles, mosaic candles, filled votive candles, candle holders |
| Market size | USD 736.9 million in 2023, expected to grow at a CAGR of 9.4% from 2024 to 2030 |
| Market share | Paraffin-based candles held a market share of 30.63% in 2023 |
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What You'll Learn
India's candle market size and growth
India's candle market is growing at an accelerating pace, with an estimated market size of USD 736.9 million in 2023. It is expected to grow at a Compound Annual Growth Rate (CAGR) of 9.4% from 2024 to 2030, reaching a projected market volume of USD 1.37 billion by 2030. The market growth is attributed to the increasing use of candles in domestic and commercial markets, the growing popularity of scented candles, their use in home décor, and their adoption in therapeutic spas. The India candle market accounted for a 5.48% share of the global scented candles market in 2023.
The trend of gifting decorative candles during festivals and celebrations in Indian culture creates seasonal demand spikes that sustain market growth. The increasing awareness of aromatherapy and its benefits is also driving the market, with 77% of Indians reporting the use of some form of aromatherapy for relaxation and well-being. Candles infused with essential oils have gained popularity, with companies launching premium scented candles catering to the growing consumer interest in wellness and self-care.
The India tapers candle market is expected to grow at an even faster rate of 11.17% from 2024 to 2030. These candles are often made with soy wax, beeswax, or coconut wax and are used on special occasions such as wedding ceremonies for attractive decorations. They are made in various colours, from ivory to reds and greens, adding elegance to décor styles.
The paraffin-based candle market in India held a share of 30.6% in 2023 and is expected to continue growing. This growth is due to increased awareness among buyers about burning paraffin-based candles, as well as the fact that paraffin wax is less costly compared to soy or beeswax. However, the synthetic wax segment is also projected to see significant growth in the upcoming years, with a projected market value of USD 295 million by 2035.
The Indian candle market is highly fragmented, with both new and established companies offering innovative products. These innovations include novel fragrances, personalised products, and customised container delivery. The increasing penetration of online retail has facilitated access to a wider range of candle products, enabling consumers to explore and purchase candles from different regions of the country conveniently.
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History of candle-making in India
Candle-making has been practised in India for centuries, with evidence suggesting that ancient Indians created wax by boiling the fruit of the cinnamon tree. This method of candle-making is believed to have originated in India and resulted in the world's first pleasantly scented candle. These scented candles were extensively used in spiritual worship, and the same method is still used to make temple candles today.
The use of boiled cinnamon wax for candle-making was not unique to India, as the Chinese also used this method. However, they had additional techniques, such as using bamboo rods as cores and spirally winding paper around them with rush pith as a wick. They would then dip this setup in melted wax or fats and cool it repeatedly until the desired size was achieved. Japanese candle-making techniques were similar to those of the Chinese, but they also developed a method of moulding candles using paper tubes and wax from tree nuts.
In ancient India, the process of candle-making involved boiling cinnamon and combining it with yak butter. This innovation in candle-making not only created a pleasant scent but also played a significant role in spiritual and religious ceremonies. The use of candles in religious contexts is not unique to India, as early Greeks used candles to honour the birth of the goddess Artemis, and Romans used papyrus wicks.
The history of candle-making in India is deeply rooted in tradition and spiritual practices, with the boiled cinnamon method being a testament to their ingenuity and the value placed on worship and celebration. While the specific timeline of candle-making's evolution in India is unclear, it has undoubtedly contributed to the rich history and culture of the region.
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Candle manufacturers in India
The candle-making process has evolved over the centuries, from the use of animal fats and plant-based waxes to the more modern extraction of wax from bayberries and sperm whale oil. Today, candles are made from various types of wax, including paraffin, beeswax, and soy wax. India has a thriving candle manufacturing industry, with companies producing high-quality candles for both domestic and international markets.
One of the leading candle manufacturers in India is Welburn Candles, a Bangalore-based company with over 20 years of experience. Welburn Candles offers full-service private labelling, including scent curation, custom design, and packaging. They supply Indian-made wax candles to markets in the US, EU, UK, and beyond. The company caters to a range of clients, from large retail brands to small and medium-sized enterprises, and is known for its bespoke solutions and expertise in candle manufacturing.
Another notable candle manufacturer in India is Capseals, which has been in the business since 2001. Capseals offers a wide range of candles, candle materials, and related items. Their collection includes colourful, scented candles made from high-grade paraffin wax that burns for an extended period without emitting smoke. Capseals caters to both the domestic and international markets and is known for its customisation options to meet specific customer demands.
CandlesCube is another Indian candle manufacturer that produces high-quality, reasonably priced candles. Their catalogue includes custom candles, column candles, paraffin wax candles, and fragrant candles. The company exports its products to the US, UK, Dubai, and Europe and is committed to empowering women by providing them with valuable skills like candle-making.
Prem Oil Company is a well-established candle manufacturer in India, with eight decades of experience. They have a large pan-India and global supply chain and are known for obtaining wax from accredited producers in the country to ensure industry-standard products. The Indian candle market is thriving, with an estimated size of USD 736.9 million in 2023 and an expected compound annual growth rate of 9.4% from 2024 to 2030. The market is driven by the increasing use of candles in domestic and commercial settings, the growing popularity of scented candles, and their integration into home décor and therapeutic spas.
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How to make candles
Candles are made using wax, wick, and oil. In India, candle wax was traditionally made by boiling the fruit of the cinnamon tree. Today, candle manufacturers in India use a variety of waxes, including paraffin wax, beeswax, soy wax, and coconut wax.
To make a candle, you will need to decide on the type of wax you want to use. Paraffin wax is a popular choice for scented or luxury candles as it is cheaper than soy wax or beeswax. Soy wax is a natural and environmentally friendly alternative to paraffin wax, and it also burns longer and cleaner. Beeswax is another natural option, but it tends to be more expensive.
Once you have chosen your wax, you will need to melt it. This can be done using a double boiler or a heat-safe container placed in a pot of boiling water. Make sure the wax is fully melted before removing it from the heat.
Next, you will need to prepare your wick. Cut the wick to the desired length, leaving a little extra at the bottom to act as a tab. You can use a small weight or adhesive to hold the wick in place at the bottom of your mould or container.
Now you are ready to pour your wax. Pour the melted wax slowly and carefully into your mould or container, taking care not to spill. Leave a little space at the top for the wick, and remember that the wax will also shrink as it cools.
Finally, insert your wick. Centre the wick in the middle of the candle, adjusting the length so that it is straight and taught. Allow the candle to cool and harden completely before cutting the wick to size and trimming any excess wax.
Your candle is now ready to be enjoyed!
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Types of candles
The Indian candle market is growing, with an estimated size of USD 736.9 million in 2023 and a projected growth rate of 9.4% from 2024 to 2030. This growth is driven by the increasing use of candles in both domestic and commercial settings, such as restaurants, hotels, and spas, as well as the growing popularity of scented candles and their use in home décor.
The types of candles commonly found in India include:
Pillar Candles
Pillar candles are classic and versatile, characterised by their cylindrical shape and self-supporting nature. They are available in various sizes and colours, making them perfect for decorative and practical purposes, adding warmth and elegance to any setting.
Taper Candles
Taper candles are slender and elegant, tapering towards one end. They are traditionally used for formal occasions, such as dinners and weddings, and come in a range of colours and lengths, allowing for creative arrangements. Taper candles are often made with soy wax, beeswax, or coconut wax to deliver premium quality.
Votive Candles
Votive candles are small, thick candles that are typically placed in glass or ceramic holders. They are commonly used in religious ceremonies or as decorative accents.
Tea Light Candles
Tea light candles, also known as tealight candles, are small, circular candles that are usually housed in thin metal or plastic containers. They are popular for home décor, aromatherapy, and festive lighting.
Floating Candles
Floating candles are designed to float in water, often used for decorative purposes or special occasions. They create a unique and elegant ambiance.
Jar Candles
Jar candles are candles housed in jars or containers, typically made of glass or ceramic. They are known for their long burn time and ability to retain fragrance, making them ideal for creating fragrant atmospheres.
Scented Candles
Scented candles come in a variety of fragrances, from floral and fruity to woody and spicy. They are used for aromatherapy, creating soothing atmospheres, and enhancing relaxation.
Beeswax Candles
Beeswax candles are made from natural beeswax, giving them a warm and honey-like aroma. They are known for their clean-burning properties and are environmentally friendly, making them a popular choice for eco-conscious consumers.
Soy Candles
Soy candles are made from soybean wax, a renewable resource that burns cleaner and longer than traditional paraffin wax. They are available in various colours and scents, making them versatile and eco-friendly.
Handmade Candles
Handmade candles are crafted with attention to detail, often featuring unique designs and artisanal touches. They are perfect as thoughtful gifts or statement pieces for home décor.
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Frequently asked questions
Wax, wick, and oil are the three fundamental elements of each candle. In India, historically, wax from boiling the fruit of the cinnamon tree was used for temple candles. Today, candles are made from paraffin wax, beeswax, or soy wax.
Candles come in a variety of shapes and sizes, from simple metal holders to intricate glass holders.
Capseals, CandlesCube, Oswal, Aura Decor, and Ananya Candle are some of the popular candle manufacturers in India.
Scented candles, tealight candles, votive candles, and taper candles are some of the commonly used types of candles in India.
The India candle market size was estimated at USD 736.9 million in 2023 and is expected to grow at a CAGR of 9.4% from 2024 to 2030.
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