Tyler Brooks
Chase Chrisley, a reality TV star known for his appearances on Chrisley Knows Best and Growing Up Chrisley, launched his line of candles, the Chase Chrisley Collection, in November 2020. The collection initially included three scented candles: Allure, Mystique, and Nightfall, each retailing for $35. While the candles quickly sold out, Chrisley faced backlash for the high price tag, with some fans expressing their displeasure on social media. It is not clear if Chase Chrisley still sells candles as of September 2024, when he announced the launch of a new candle collection for the same month.
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What You'll Learn
Chase Chrisley Collection's initial launch
Chase Chrisley, a reality TV star known for his appearances on Chrisley Knows Best and Growing Up Chrisley, launched his line of candles, the Chase Chrisley Collection, in November 2020.
Chrisley has been vocal about his passion for candles, stating that they have been a constant presence in his life, and he believes that "the scent of a candle can control the entire mood of the room". This passion led him to collaborate with his friend, Ronndell Smith, to create his own candle collection. The initial concept was first showcased on Chrisley Knows Best, where the duo worked on making the candles and even debuted them in a store during the show.
The Chase Chrisley Collection includes three different scented candles: Allure, Mystique, and Nightfall. Allure has hints of spruce, sandalwood, and rose, while Mystique offers a fruitier scent with notes of fig, white tea, jasmine, and grapefruit. Nightfall, on the other hand, features a strong rosemary scent with touches of sage and eucalyptus. Each candle in the collection is hand-poured in the USA and comes in a 7.5 oz jar, retailing for $35 each.
The initial launch of the Chase Chrisley Collection was met with a mixed response. While the candles quickly sold out, with several options becoming unavailable soon after the launch, there was also criticism regarding the price of the candles. Some fans took to social media to express their surprise and disappointment at the $35 price tag, especially considering the size of the candles. Despite the controversy, Chase Chrisley has not directly addressed the concerns over the pricing, and it remains to be seen whether the pricing will impact his future business ventures or the restock of his candle collection.
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The price of the candles
Chase Chrisley, a reality TV personality known for his roles in Chrisley Knows Best and Growing Up Chrisley, launched his line of candles, the Chase Chrisley Collection, in November 2020. The collection includes three scented candles: Allure, Mystique, and Nightfall. Each candle is hand-poured in the USA and comes in a 7.5 oz jar.
The Allure candle has hints of spruce, sandalwood, and rose, creating a scent reminiscent of a southern Appalachian forest. The Mystique candle takes a fruitier approach, with notes of fig, white tea, jasmine, and grapefruit. As for the Nightfall candle, it features a strong rosemary scent with touches of sage and eucalyptus.
Chase has not directly addressed the controversy surrounding the price of his candles. However, he has expressed his passion for candles, stating that they have been a constant presence in his life since he was a child. He believes that the scent of a candle can control the entire mood of a room and hopes to bring light and love into the world through his collection.
Chase is planning to release a brand-new candle collection in September 2024, with the first candle in the collection being a Special Limited Edition 'FREEDOM' candle, which will be followed by continued releases, including a Fall candle.
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The three different aromas
Chase Chrisley, a reality TV star known for his appearances on Chrisley Knows Best and Growing Up Chrisley, launched his line of candles, the Chase Chrisley Collection, in November 2020. The collection includes three different aromas: Allure, Nightfall, and Mystique.
Allure, the preferred scent of Chase's father, Todd Chrisley, combines spruce, sandalwood, and rose. Mystique, the scent of choice for Julie Chrisley, takes a fruitier approach, blending fig, white tea, jasmine, and grapefruit. Nightfall, the favourite of Savannah Chrisley, features strong rosemary notes complemented by hints of sage and eucalyptus.
Each candle in the collection is hand-poured in the USA and comes in a 7.5-ounce jar. The candles were priced at $35, which some fans criticised as too expensive for a single-wick candle. However, others were happy to pay the price, and the initial collection sold out.
In addition to the three signature scents, Chase has also mentioned that he has three additional fragrances in development. The latest collection, launching in September 2024, will feature a Special Limited Edition 'Freedom' candle, with a scent inspired by a botanical garden, blending roses and green trees.
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Chase Chrisley's business partner
Chase Chrisley, a reality TV personality known for his appearances on Chrisley Knows Best and Growing Up Chrisley, has had several business ventures.
In 2020, Chase launched the Chase Chrisley Collection, a line of scented candles. The collection initially included three different scents: Allure, Mystique, and Nightfall. The candles were priced at $35 each and were available for purchase on the Chase Chrisley Collection website. Chase's business partner for this venture was his friend, Ronndell Smith. The pair first tested out candle-making to see if they could mass-produce the product while making a profit.
In 2023, Chase and his sister, Savannah Chrisley, launched a new business venture in the form of a real estate company called Chrisley & Co. The company, based in Nashville, positions itself as the "go-to" agent for high-end, luxury services. Chase and Savannah's parents, Todd and Julie Chrisley, were also in the real estate business before their imprisonment for fraud.
Chase has also ventured into the beverage industry with the launch of Gold Drop, an alcohol-free sparkling water brand. This business was inspired by Chase's sobriety journey and his desire to offer a healthy alternative to alcoholic drinks. He was pictured with his business partner for this endeavour, Johnathan Butler. Additionally, Chase owns a roofing business and is considering expanding the brand in the future.
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The marketing of the candles
Chase Chrisley, a reality TV star known for his appearances on Chrisley Knows Best and Growing Up Chrisley, launched his line of candles, the Chase Chrisley Collection, in November 2020. The collection includes three scented candles: Allure, Mystique, and Nightfall. Each 7.5-oz candle is priced at $35, which has sparked some controversy among fans who find the price too high.
Chase also utilized his social media presence, particularly Instagram, to provide updates and create anticipation leading up to the launch. He announced the collection's completion and pre-order availability on Instagram, generating excitement among his followers. Additionally, he urged his fans to follow the dedicated candle account on Instagram for future updates and new drops.
The personal branding aspect of the marketing strategy is evident in the collection's name, the Chase Chrisley Collection, and the association with his popular reality TV show. By leveraging his existing fame and personal brand, Chase was able to create a sense of familiarity and trust with his target audience.
The candles themselves are also an extension of Chase's personal brand and story. He has shared that candles have been a lifelong passion, influenced by his mother's use of aromatic candles in their home. By incorporating personal touches, such as his favourite scents and memories, Chase adds a layer of authenticity and emotional connection to the marketing of his candles.
While the initial launch generated mixed responses due to the price point, the candles quickly sold out, indicating that Chase's marketing strategy effectively tapped into his fan base and those who shared his passion for candles.
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Frequently asked questions
Yes, Chase Chrisley is still selling candles. He launched his line of candles, the Chase Chrisley Collection, in November 2020.
Chase Chrisley's candles cost $35 each. The candles are 7.5 oz each and come in three different scents: Allure, Mystique, and Nightfall.
You can buy Chase Chrisley's candles online through his website dedicated to candles.
