Ben Carter
Diamond Candles are a unique company that offers scented soy candles with a hidden ring worth anywhere from $10 to $5000. The value, style, and size of the rings vary with each candle, making the experience of discovering the ring a fun surprise for the customer. The candles retail for $24.95 for a 21 oz candle, with a promised chance of 1 in 5000 of finding a $5000 diamond ring. While some customers have expressed disappointment over the likelihood of the ring not fitting their finger or matching their style, others have enjoyed the excitement of the ring reveal. The company has faced some skepticism about the value of the rings and the legitimacy of its business model, but it continues to attract attention and grow its customer base.
| Characteristics | Values |
|---|---|
| Type of ring | Real diamond, simple ruby design, or other |
| Ring value | $10, $100, $1,000, or $5,000 |
| Ring size | Varies, but some customers have received rings sized 8 and 9 |
| Ring marking | '14k' or similar indicates a ring worth $100+, 'Thailand' or similar indicates a ring worth $100 or less, unmarked rings are likely worth $10 |
| Price of candle | $24.95 for a 21 oz. candle ($1.19/oz.) |
| Scents | Honeysuckle, Apple Slice, Sunwashed, Pomegranate Lemon, Cinnamon Tea, It's a Boy, Best Friends Ring Candle, True Love |
| Burn time | 10-15 hours of burn time before most rings will be uncovered |
| Ring retrieval | Extinguish the flame once the ring's foil pouch is revealed, wait for the wax to cool, then remove the pouch with tweezers |
| Company location | Durham, NC |
Explore related products
What You'll Learn
Diamond Candles' business model
Diamond Candles is a home fragrance products manufacturer that sells handmade soy candles with a ring worth $10-$5000 buried in the wax. Citrus, earthy, exotic, floral, spice, sweet, and fruity are some of the ring candle fragrance categories available. The company was founded in 2011 and is based in North Carolina, United States.
The Diamond Candles concept was inspired by the love story of David and Brenda, which blossomed in 1980. Each candle marks the spot where the ring is buried. Once the candle is burned down to that point, a little foil pouch containing the ring becomes visible. Customers can then use tweezers to retrieve the pouch from the wax and unwrap it to reveal their ring. While the rings are not always high-value, they are described as pretty. In addition to the ring inside the candle, customers also have a chance to win another ring valued at $100, $1,000, or $5,000.
The company's business model involves selling these candles with a unique value proposition of discovering a hidden ring worth a potentially high value. This creates an element of surprise and excitement for customers, as they anticipate finding a valuable ring. The candles themselves are also made with natural soy and offer refreshing fragrances that are not overwhelming. This combination of fragrance and the promise of a hidden treasure has likely contributed to the popularity of Diamond Candles, as evidenced by the positive reviews and fan base on their Facebook page.
In terms of distribution, Diamond Candles operates through its website, where customers can place orders that are shipped within 1 to 4 business days during busy seasons. The company also leverages social media platforms, such as Pinterest, to showcase ring reveal photos and engage with customers. Additionally, Diamond Candles has gained recognition through awards, such as the Shorty Awards, which celebrate innovation and creativity in digital and social media.
Overall, the Diamond Candles business model revolves around creating a unique and engaging product experience for customers by combining home fragrance with the excitement of discovering hidden treasures. This model has helped the company establish a presence in the candle and home fragrance market, attracting customers who are intrigued by the anticipation of finding a valuable ring hidden within their candle.
Unity Candles: Catholic or Cultural Tradition?
You may want to see also
Explore related products
How to retrieve the ring
Diamond Candles are a unique product that combines the enjoyment of candles with the thrill of finding a hidden ring worth anywhere from $10 to $5000. Each candle contains a ring, with the approximate location marked by a golden circle on the back. The process of retrieving the ring from a Diamond Candle is both exciting and straightforward. Here is a step-by-step guide on how to do it:
Step 1: Lighting the Candle
To begin, simply light the wick of your Diamond Candle and let it burn. Enjoy the high-quality fragrance as the candle fills your space with its delightful scent. The time it takes for the ring's foil pouch to be revealed may vary, but on average, it takes around 10 to 15 hours of burn time.
Step 2: Extinguishing the Flame
Once the ring's foil pouch becomes visible, it's time to extinguish the candle's flame. Be careful not to touch the hot wax or the exposed foil pouch with your fingers to avoid any burns. The candle should be allowed to cool down before proceeding to the next step.
Step 3: Removing the Foil Pouch
Using a pair of tweezers or a similar tool, carefully remove the foil pouch from the cooled wax. This ensures that you don't accidentally burn yourself or damage the ring inside. It is recommended to use tweezers instead of digging through the wax with your fingers or other sharp objects.
Step 4: Unwrapping the Ring
After successfully extracting the foil pouch, carefully unwrap it to reveal your new ring. The ring may have some wax on it, so you can use tweezers or a spoon to gently remove any excess wax. If needed, you can also try boiling some water and swirling the ring in the hot water to melt away any remaining wax.
Step 5: Enjoy Your Ring and Candle
Now that you have retrieved your ring, you can admire its design and see if it fits. Remember that the rings come in various styles and sizes, so the surprise of discovering a unique ring is part of the fun! You can also continue to enjoy your Diamond Candle, as there is still plenty of fragrance left to savor.
Retrieving the ring from a Diamond Candle is a fun and exciting process that adds an element of anticipation to the candle-burning experience. Remember to follow these steps carefully to ensure a safe and enjoyable ring reveal.
Filipino Debutante Balls: Formal Candle Holder Etiquette
You may want to see also
Explore related products
How to determine the ring's value
The value of a diamond ring is determined by various factors, including the characteristics of the diamond itself, the type of metal used, and market conditions. Here are some steps to help you determine the value of a diamond ring:
Understand the 4 Cs of Diamonds
The value of a diamond is primarily determined by its four major quality characteristics, often referred to as the 4 Cs: colour, clarity, cut, and carat.
Colour refers to the absence of colour in a diamond. The less colour a diamond has, the higher its value. Clarity refers to the absence of inclusions or flaws in the diamond. Diamonds with fewer inclusions visible under magnification are considered more valuable. Cut refers to the proportions and symmetry of the diamond, which impact its brilliance and sparkle. The ideal cut maximises the diamond's sparkle. Finally, carat is the unit of weight used for diamonds, with larger diamonds generally being more valuable.
Evaluate the Metal Type and Purity
The value of the ring's metal band also contributes to the overall value. Most diamond rings are set in gold or platinum. To determine the value, find out the type of precious metal used (e.g., gold or platinum) and its purity. For example, 14-karat gold contains approximately 58% pure gold. You can then weigh the ring (excluding the weight of the stones) and calculate the value of the metal based on its purity and weight.
Consider Market Conditions and Consumer Demand
The resale value of a diamond ring is also influenced by market conditions and consumer demand. Diamond prices can fluctuate due to economic factors and industry trends. Additionally, certain diamond cuts or styles may be more popular and in higher demand, impacting their value. It's worth researching the current market trends and consumer preferences to gauge the demand for your diamond ring's style and design.
Obtain a Professional Appraisal
To get an accurate and certified valuation, it is recommended to seek a professional appraisal. Qualified diamond appraisers will have certifications from respected organisations such as the National Association of Jewelry Appraisers (NAJA) or the American Society of Appraisers (ASA). They will consider all the factors mentioned above and provide you with documentation that is useful for insurance or resale purposes.
Additionally, you can use online diamond price calculators as a starting point to estimate the value of your diamond ring. These calculators rely on various factors and data to provide a guideline for the diamond's value. However, it is important to understand that these calculators may not always reflect the true value due to potential internal errors or unconsidered factors.
Setting Off Roman Candles: A Beginner's Guide
You may want to see also
Explore related products
Customer reviews
Many customers have posted about disappointing experiences, with some believing the product to be a scam. One customer review on Sitejabber states that the rings are pretty and fun, but if they are not your size, then you are "just buying an expensive candle". Another review on the same site complains that the rings are too small, and that other companies offer the option to choose ring sizes.
However, other customers have enjoyed the experience of Diamond Candles. One reviewer on Chic Creative Life describes how they won a $5000 ring, and although they are unsure if it will appraise for as much as claimed, they are excited about their discovery. Another reviewer on The Glamorous Gleam describes the rings as "totally cute" and states that the candle itself is "100% soy, eco-friendly and all-natural".
Other reviewers have noted the strong scent and long burn life of the candles, as well as the excitement of the 'ring reveal' experience. Some customers have also mentioned the convenience of ordering and the attractive packaging.
Overall, Diamond Candles have received mixed reviews, with some customers criticising the quality of the rings and the accuracy of sizing, while others have found the experience enjoyable and exciting.
Lavender Candles: Are They Safe for Cats?
You may want to see also
Explore related products
Similar products
Diamond Candles are scented candles that contain a ring inside, with a value ranging from $10 to $5,000. While the majority of rings are worth $10, some are valued at several hundred or even thousands of dollars.
ForeverWick Candles
ForeverWick offers a range of scented candles, each containing a genuine diamond. The company prices these diamonds at wholesale rates without any markups, allowing customers to purchase high-quality candles at competitive prices. Their Diamond Exchange program lets customers transform their discovered diamonds into personalized jewelry pieces, ensuring both luxury and affordability. Their candles come in a variety of fragrances, including Strawberry Cupcake, Sunny Lemonade, and Red Coconut Water.
Southern Gem Candles
Southern Gem Candles offers scented candles in adorable mason jars. Instead of jewelry, these candles contain genuine gemstones hidden within the wax. While their products are slightly more expensive, they offer free shipping and frequent sales.
Candlelight Gems
Candlelight Gems offers a range of products beyond just candles, including soaps, body scrubs, bath salts, fizz bars, and shaving frosting. Their product line provides a unique experience, combining self-care with the excitement of discovering hidden treasures, such as rings and earrings.
Flicker Fancy
Flicker Fancy offers scented candles with a twist of surprise. Their products include options for rings, necklaces, or earrings hidden within the wax. While their scent options may be limited, they offer different wick types, such as cotton or wood, to cater to varied preferences.
Imperial Candles
Based in the UK, Imperial Candles provides a similar experience to JewelScent, offering hidden jewelry, such as earrings, necklaces, or rings, within their scented candles. Their products provide an element of surprise and excitement, making them a unique gift option.
Ear Candles: Effective Treatment for Ear Infections?
You may want to see also
Frequently asked questions
Diamond candle rings are worth anywhere from $10 to $5000.
If the ring has ’14k or similar information imprinted on the inside of the band, it is worth $100 or more. If the ring has ‘Thailand’ or something similar imprinted on the inside of the band, it is most likely worth $100 or less. Unmarked rings are likely to be worth around $10 but could be valued up to $100.
Diamond Candles have a small plastic bag that contains the ring, which is covered tightly with gold foil. It usually takes 10-15 hours of burn time before the ring will be uncovered. Once the foil pouch is revealed, extinguish the flame and wait for the wax to cool. Then, remove the pouch with something other than your fingers, like a pair of tweezers.
No, you cannot choose the size of the ring in your candle.
