Chloe Adams
Pacifica is a natural brand founded by Brook Harvey-Taylor in 1996. The brand has since expanded its product line from fragrances to body care, skincare, sun protection, and more. Pacifica's candles, in particular, have gained a dedicated following, with customers expressing their love for various scents such as Bali Lime Papaya, French Lilac, and Mexican Cocoa. However, some customers have noted difficulties in finding Pacifica candles in stores like Target and Marshalls/TJ Maxx, leading to inquiries about the brand's distribution and availability. Despite these concerns, Pacifica's founder emphasizes sustainable brand growth and a desire to build a legacy brand that is trusted by consumers.
| Characteristics | Values |
|---|---|
| Founder | Brook Harvey-Taylor |
| Year founded | 1996 |
| Brand values | Sustainability, trust, natural beauty |
| Product categories | Fragrance, body care, skincare, sun protection |
| Retailers | Sephora, Target, Anthropologie, Marshalls/TJ Maxx, Etsy |
| Scents | Bali Lime Papaya, Mediterranean Fig, Roman Frankincense, Mexican Cocoa, French Lilac, Persian Rose, English Clary Sage, Egyptian Bergamot Rose, Indian Coconut Nectar |
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What You'll Learn
Pacifica's product expansion
Brook Harvey-Taylor founded Pacifica in 1996, and the brand has since expanded its product offerings and distribution channels. Initially starting with perfumes and candles, Pacifica has diversified into multiple categories, including body care, skincare, and sun protection. This expansion has allowed the brand to stay relevant to new generations of consumers.
One of the key strategies for Pacifica's product expansion has been a focus on natural and sustainable ingredients. The brand's crystal-infused scents and coconut probiotic sunscreen reflect a commitment to creating natural beauty products. This focus on natural ingredients is influenced by Harvey-Taylor's upbringing and her mother's autoimmune disease, which led to a natural food and beauty lifestyle.
The brand has also shown adaptability in its product strategies. For example, when Pacifica's initial perfumes did not perform well in the market, they chose to relaunch them after establishing a stronger presence in body care and skincare. This relaunch proved successful, with an expanded range of fragrances that resonated with consumers.
In addition to product expansion, Pacifica has shifted its distribution strategy from prestige to mass, making its products more accessible to a broader range of consumers. This shift has likely contributed to the brand's longevity and ability to stay relevant over two decades.
While Pacifica has discontinued some products, such as certain candle and soap varieties, the brand continues to innovate and adapt to the dynamic beauty industry. By focusing on sustainable growth and staying true to its brand values, Pacifica aims to become a trusted legacy brand for the next 25 years and beyond.
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The brand's founding and growth
Brook Harvey-Taylor founded Pacifica in 1996 in Portland, Oregon. Initially, the brand consisted of seven perfumes and seven candles, funded by credit cards, savings, and investments from Harvey-Taylor's mother and her partner Billy's mother.
The perfumes did not perform well, and the brand began to focus on building body products such as body butters, body gels, and soaps, eventually expanding into skincare. Several years later, Pacifica relaunched its perfumes, this time with around 20 fragrances, and they became a success. Over time, the brand expanded into various categories, including body care, skincare, and sun protection, while staying relevant to new generations of consumers.
The brand's growth can be attributed to its ability to shift distribution from prestige to mass, as well as its commitment to sustainable growth. Harvey-Taylor has expressed a desire for Pacifica to be a legacy brand, trusted by consumers and around for the next 25 years.
Pacifica's candles, in particular, have gained a dedicated following, with customers expressing their love for various scents, including Bali Lime Papaya, French Lilac, and Mexican Cocoa. The candles have been described as high-quality, affordable, and allergy-friendly. However, some customers have noted difficulties in finding Pacifica candles in stores, with reports of them being discontinued or sold out.
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Stockists and availability
Brook Harvey-Taylor started Pacifica in 1996, and the brand has since expanded from fragrance to body care, skincare, sun protection, and more. While Pacifica candles were previously sold at Target Australia, it appears that they are no longer available there. One customer shared their disappointment on a forum, stating that they could no longer find Pacifica candles at Target and that the sales staff were unaware of the brand. However, some customers have reported finding Pacifica candles at Anthropologie and Marshalls/TJ Maxx stores. Additionally, Pacifica products, including candles, are available on various online platforms such as Amazon, Etsy, and brand-specific websites. It is always a good idea to check the availability of specific products with the retailers directly, as stock levels and offerings may vary over time.
Pacifica has a strong focus on sustainability and natural ingredients, which has contributed to its longevity and relevance to new generations. The brand's expansion into different categories has helped it reach a wider audience and stay adaptable in the rapidly changing beauty industry. While the brand has considered investment partners and potential future partnerships, the founder, Harvey-Taylor, emphasizes sustainable growth and a long-term vision for Pacifica.
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Customer reviews
Some customers express disappointment that they can no longer find Pacifica candles in certain stores. One customer says they used to buy Pacifica candles at Target stores in Australia but can't find them anymore. Another customer says they are "incredibly sour" that Target Australia no longer carries the Pacifica line, describing them as "the most amazing candles".
Pacifica was founded in 1996 by Brook Harvey-Taylor and has since expanded into several categories, including fragrance, body care, skincare, and sun protection. The brand has shifted from prestige to mass distribution while staying relevant to new generations. While Pacifica started with seven perfumes and seven candles, the perfumes did not do well initially. The brand then expanded into body products and skincare, and later relaunched the perfumes with around 20 fragrances.
Pacifica has been described as a natural brand with crystal-infused scents and coconut probiotic sunscreen. The brand's founder, Brook Harvey-Taylor, has said that she wants Pacifica to be a "true legacy brand" that is trusted by consumers and has staying power.
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Ingredients and scent
Pacifica's scented candles have been a popular choice for many, with their unique fragrances and great quality. The brand offered a wide range of fragrances, from fruity and floral to the more exotic and unusual.
One of their most popular fragrances seems to be the Bali Lime Papaya, with one customer raving about how they "adore" the scent and have about ten candles in that fragrance. The same customer also recommends the Mexican Cocoa, describing it as "rich, sensual, dark but not moody". Another popular scent is the French Lilac, which is described as smelling very close to a true lilac and having a wonderful throw. Other fragrances in this line include Persian Rose, English Clary Sage, and Egyptian Bergamot Rose, though the throw-off of the latter is reported to be quite mild.
The Indian Coconut Nectar Deluxe Soy Candle is another offering from the brand, which appears to be discontinued and sold out. The Guava Coconut candle is also a best-seller, with a price of $26. Other unique fragrances include Cinnamon Vanilla, Cranberry Tangerine, Roman Frankincense, and Italian Orange.
Pacifica's candles were available at various retailers, including Target Australia, Anthropologie, and Marshalls/TJ Maxx, though their availability seems to vary, with some customers unable to find them at their usual stores.
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Frequently asked questions
Pacifica, the natural brand with crystal-infused scents, was started by Brook Harvey-Taylor in 1996. Over the years, the brand has shifted from prestige to mass distribution and expanded from fragrances to body care, skincare, sun protection, and more. While Pacifica candles were previously sold at retailers like Target Australia, Anthropologie, and Marshalls/TJ Maxx, some customers have noted difficulties in finding the candles at these stores recently. It is recommended to check the brand's website or alternative retailers for the latest availability information.
Pacifica candles appear to be available through various retailers, including Etsy and Amazon. They have also been spotted at Anthropologie, Marshalls, and TJ Maxx stores. Checking with these retailers or searching online may help you find the desired Pacifica candle.
Pacifica offers a variety of scented candles, including French Lilac, Bali Lime Papaya, Roman Frankincense, Mexican Cocoa, Indian Coconut Nectar, and Spanish Amber. Other scents like Persian Rose, English Clary Sage, and Egyptian Bergamot Rose are also available.
Brook Harvey-Taylor, the founder of Pacifica, has expressed a commitment to growing the brand sustainably. While there may be expectations for returns when taking on investment partners, she has stated that her plan is not to "blow this brand up and sell it." Instead, she hopes for Pacifica to become a true legacy brand that is trusted by consumers and remains relevant for future generations.
