Maddie James
HomeWorx is a brand of home fragrance and self-care products founded by Harry Slatkin, an expert in the industry, who is also known for founding Slatkin + Co. in 1991. The HomeWorx brand was first sold on QVC and then in retailers like Nordstrom, Kohl's, Ulta, and Walmart. The candles are made in the USA and the Dominican Republic, and are designed to bring a luxury experience into the home, with natural wax blends and lead-free cotton wicks.
| Characteristics | Values |
|---|---|
| Founder | Harry Slatkin |
| Year founded | 2017 |
| Place of manufacture | United States |
| Retailers | Ulta, Nordstrom, Kohl's, TJX, QVC, Walmart |
| Candle size | 18 oz |
| Number of wicks | 4 |
| Burn time | 30-55 hours |
| Wick type | Lead-free cotton |
| Wax type | Natural wax blends |
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What You'll Learn
Homeworx candles are made in the USA
In 1991, Harry and Laura formed Slatkin + Co., which they sold to Limited Brands in 2005 for an estimated $15 million. Harry Slatkin then ran Bath & Body Works for more than six years, growing the business from $100 million in sales to over $1 billion. In 2017, Slatkin relaunched his own business as a separate company, starting with the HomeWorx brand.
HomeWorx candles are designed to bring a luxury experience into the home. They are made with lead-free cotton wicks and natural wax blends, burning clean for 30 to 55 hours. The brand offers a range of premium scented candles, such as the 18 oz. Fresh Cotton Clouds candle, which can be purchased on Amazon.
The HomeWorx brand is sold by various retailers, including Ulta, Nordstrom, Kohl's, and discounters like TJX. Slatkin has also developed exclusive lines for specific retailers, such as Club92 for Dollar General, which includes scented candles priced between $3 and $8.
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They are sold at Walmart
HomeWorx candles are sold at Walmart. The brand was founded by Harry Slatkin, who is deemed the "King of Home Fragrance" by The New York Times. Slatkin and his wife, Laura, started their journey with candles over three decades ago. They formed Slatkin + Co. in 1991 or 1992, and the company was later sold to Limited Brands in 2005 for an estimated $15 million.
In 2017, Slatkin developed the HomeWorx brand of home fragrance and self-care products, which was first sold on QVC. The brand includes premium scented candles with lead-free cotton wicks and natural wax blends. The candles are made in the USA and the Dominican Republic.
Slatkin is passionate about creating authentic scents for his candles, working with top perfumers worldwide and spending six to nine months developing each scent. He aims to provide a luxury experience with his candles, ensuring quality and a consistent smell throughout the burn.
In 2024, Slatkin brought 20 candle scents to Walmart stores, with more sold online. The ScentWorx candles, for example, offer 40 hours of burn time and are priced at $13.98 for a 14.5-ounce candle. This partnership with Walmart allows Slatkin to reach a wider range of customers and provide affordable luxury.
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They are also sold at Ulta, Nordstrom, Kohl's
Homeworx by Slatkin + Co. is a brand of home fragrance and self-care products. The company was first founded in 1991 or 1992 by Harry Slatkin, who is deemed the "King of Home Fragrance" by The New York Times. In 2005, the company was sold to Limited Brands for an estimated $15 million. In 2017, Slatkin relaunched the business as a separate new company, starting with the HomeWorx brand.
HomeWorx candles are sold by Ulta, Nordstrom, Kohl's, and discounters like TJX. They are also sold at Walmart, CVS, and QVC. The brand was first sold on QVC and then in retailers like Nordstrom, Kohl's, and Ulta. The company tries to match the retailer's data to exclusive products. For example, Slatkin developed the Aroma Home line for Home Depot.
HomeWorx candles are made in the USA and the Dominican Republic. The candles are crafted with lead-free cotton wicks and natural wax blends. They are known for their long burn times and consistent scent throw. The brand offers a range of fragrances, including premium scented candles with essential oils and holiday-themed scents.
In addition to HomeWorx, Slatkin + Co.'s portfolio of home fragrance brands includes ScentWorx, Aroma Home, Dwell212, and Club92. These brands are sold at various retailers, including Walmart, Dollar General, and CVS.
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The brand was founded by Harry Slatkin
After stepping down from his role at Bath & Body Works in 2012, Slatkin relaunched his business as a separate company in 2017, starting with the HomeWorx brand. The brand was first sold on QVC and then in retailers like Nordstrom, Kohl's, Ulta, and Walmart. Slatkin said he was inspired to make a candle for a value retailer after noticing the many cheap beauty and home fragrance products available at Dollar General. From there, Slatkin + Co pitched Dollar General on an exclusive line that became Club92, which includes scented candles, wax melts, and reed diffusers, all priced between $3 and $8.
Slatkin is known for his attention to detail when it comes to candle-making. He spends six to nine months developing each scent used in his candles and bath and body products, working with top perfumers from around the world. He also tests every single scent that his company releases, with about 150 different scents coming out in a year across five brands. In addition, Slatkin burns his candles in his home and would not sell a product he didn't use himself. He also pays attention to the on-shelf look and branding of his products, understanding their importance in grabbing first-time shoppers' attention.
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Slatkin + Co. is the parent company
HomeWorx is a brand of home fragrance and self-care products founded by Harry Slatkin, an expert in the industry who has also been deemed the "King of Home Fragrance" by The New York Times. Slatkin + Co. is the parent company of HomeWorx.
Harry Slatkin and his wife, Laura, started Slatkin + Co. in 1991 or 1992. They formed the company after taking over the candle business of Laura's brother, Howard, a Manhattan interior designer. In 2005, the Slatkins sold their home fragrance brand to Limited Brands for an estimated $15 million. Harry Slatkin then took over the home fragrance division of Bath & Body Works, which he ran for over six years.
In 2017, Slatkin relaunched the business as a separate company, starting with the HomeWorx brand. The brand was first sold on QVC and then in retailers like Nordstrom, Kohl's, and Ulta. Slatkin + Co.'s portfolio of home fragrance brands has since grown to include HomeWorx, ScentWorx, Aroma Home, and the youth-skewing Dwell212. The company has also developed exclusive lines for retailers like Dollar General (Club92) and Walmart (ScentWorx).
Slatkin + Co. is known for its unique candle lines, with about 150 different scents across its brands. Harry Slatkin is involved in developing each scent, working with top perfumers worldwide to create authentic and long-lasting fragrances. He also tests every single candle, ensuring that they meet his high standards for quality and performance.
As a result of Slatkin's expertise and dedication to creating superior products, Slatkin + Co. has become a leading name in the candle and home fragrance industry, offering a range of options for consumers seeking quality candles at various price points.
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Frequently asked questions
HomeWorx candles are made in the USA.
HomeWorx is a brand of home fragrance and self-care products created by Harry Slatkin, an expert in the industry and founder of Slatkin + Co.
HomeWorx candles are sold by Ulta, Nordstrom, Kohl's, and discounters like TJX. They are also available on Amazon and eBay.
Some popular HomeWorx candle scents include Fresh Cotton Clouds, Lily of the Valley, Candy Cane Martini, Snow-Tipped Pine, and Winter Hearth.
HomeWorx candles are known for their long burn times, premium scents, and use of lead-free cotton wicks and natural wax blends, offering a luxury experience at an affordable price point.
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